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Gen-Z brand partner ·

Snapchat Ads

Reach Gen Z and young millennials where they actually spend their attention — Snap Ads, AR Lenses, Story Ads and Spotlight Ads. FollowersYA manages every layer of your Snapchat Ads stack — Snap Pixel, audience strategy, AR creative production and goal-based bidding — so every dollar of ad spend earns its keep.

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Lenses launched
240+
Gen-Z reach
75%
AR play-rate
3.4×

@brand

AR Lens

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Snapchat Ads

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

  • Branded AR Lens

    Face-tracked filters built around your product — try-ons, mascots, world Lenses.

  • Snap Pixel attribution

    Server-side conversions, view-through ROAS and lookalike audiences from your CRM.

  • Gen-Z reach at scale

    75% of 13–34s in core markets — surfaced through Discover, Stories and Spotlight.

Try this Lens
@brand • Sponsored Lens
2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

0:14 Spotlight
4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight
1.8M

Sponsored Lens — beauty launch

@brand · Sponsored

0:11 Spotlight
920K

Geofilter activation, Coachella

@brand · Sponsored

0:18 Spotlight
2.6M

World Lens — sneaker drop

@brand · Sponsored

What to expect from FollowersYA

AR Lens creative production
End-to-end AR Lens design and build — face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Snap Pixel + Conversions API setup
Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation — so iOS-era attribution survives and the algorithm gets the data it needs.
Goal-based bidding
Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart — bids tuned to your real downstream events, not surface-level swipes or impressions.
Audience expansion + lookalikes
Snap Audience Match seed lists, lookalike modeling on your highest-LTV customers and audience expansion that scales spend without diluting quality of incoming users.
Lifestyle category targeting
Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent — beauty, streetwear, gaming, fitness, food, music and more.
Creative testing for vertical full-screen
Structured A/B and multivariate testing built for 9:16 full-screen — hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.
Where we run
Snapchat
What we do
Campaign Strategy Creative Production Pixel & Tracking Bid & Budget Optimization Reporting & Insights

Snapchat Ads outcomes

What you can unlock with FollowersYA

Gen-Z brand awareness

Reach Gen Z and young millennials at the scale and frequency they actually consume content — full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

App installs at scale

App Install campaigns optimized against in-app purchase, registration and retention events — measured by post-install LTV, not cheap installs that never come back.

AR-driven engagement

Branded AR Lenses and Filters that turn passive viewers into active participants — playtime, shares and earned media that no static ad format can buy.

Transparent, performance-aligned pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your growth, not our invoice.

Snapchat Ads Management

Full-funnel Snapchat Ads management — strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Spend tiers & % rate

  • 20%
    Starter — under 5K monthly spend
    Single funnel, prospecting + retargeting, weekly creative iteration.
  • 18%
    Growth — 5K to 25K monthly spend
    Multi-objective campaigns, lookalike testing, dedicated creative cycle.
  • 15%
    Scale — 25K to 100K monthly spend
    Advantage+ + manual segmentation, weekly strategy calls, multivariate testing.
  • 12%
    Enterprise — 100K+ monthly spend
    Dedicated strategist, custom creative pod, server-side tracking audits, custom SLAs.

Base management fee

Starting from 999 USD/mo

+ 12-20% of monthly ad spend

Request audit

Ad spend invoiced by Snap directly. Management fee invoiced monthly with full reporting.

5 out of 5 stars

“Our AR Lens hit 4.2M plays in three weeks and drove a 38% lift in branded search. No other channel comes close on Gen Z engagement per dollar.” — Brand Director, Gen-Z beauty label
“App install CPA on Snap dropped from 9.40 to 3.10 USD in 60 days. SKAN 4.0 conversion-value mapping plus Pixel Purchase optimization did the bulk of the work.” — Head of UA, mobile dating app
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email — and growing fastest.” — Founder, streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends — that never happens with regular ads.” — Marketing Lead, fast-casual food chain
“Story Ads + Collection format unlocked a younger buyer we just could not crack on Meta. Average order value is 22% higher than our other paid social channels.” — Ecommerce Manager, fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting — and the algorithm is finally optimizing on real signal.” — Performance Marketing Lead, beauty subscription
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio — not just the ad platform.” — Growth Director, Gen-Z fitness app
“Our AR Lens hit 4.2M plays in three weeks and drove a 38% lift in branded search. No other channel comes close on Gen Z engagement per dollar.” — Brand Director, Gen-Z beauty label
“App install CPA on Snap dropped from 9.40 to 3.10 USD in 60 days. SKAN 4.0 conversion-value mapping plus Pixel Purchase optimization did the bulk of the work.” — Head of UA, mobile dating app
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email — and growing fastest.” — Founder, streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends — that never happens with regular ads.” — Marketing Lead, fast-casual food chain
“Story Ads + Collection format unlocked a younger buyer we just could not crack on Meta. Average order value is 22% higher than our other paid social channels.” — Ecommerce Manager, fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting — and the algorithm is finally optimizing on real signal.” — Performance Marketing Lead, beauty subscription
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio — not just the ad platform.” — Growth Director, Gen-Z fitness app

Frequently asked questions

What is the minimum monthly ad spend you recommend on Snapchat Ads?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal — and you end up paying premium CPMs without compounding learnings.

How much does AR Lens production cost, and is it included?

A standard branded AR Lens — face or world-tracking, single trigger, brand assets — is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat — is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native — beauty, fashion, food delivery, gaming, fitness, dating, DTC — Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

How does attribution work on Snapchat with iOS privacy changes?

We deploy Snap Pixel + server-side Conversions API in tandem to recover signal lost to ATT and SKAdNetwork limitations. For app installs we configure SKAN 4.0 with conversion value mapping; for web we lean on first-party event forwarding and modeled conversions. You will see view-through and click-through windows, plus a clean reconciliation against your own analytics each week.

Let's talk about your campaigns

Tell us about your goals, current ad spend and target audience — we respond within one business day with a free account audit and proposal.

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Free account audit included
Reply time
Reply within 1 business day — usually sooner.
Email
Onboarding
Snap Pixel audit + first campaign launched within week one.

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