Gen-Z brand partner ·

Snapchat ads

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

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Lenses launched: 240+
Gen-Z reach: 75%
AR play-rate: 3.4×

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

Branded AR Lens

Face-tracked filters built around your product, try-ons, mascots, world Lenses.
Snap Pixel attribution

Server-side conversions, view-through ROAS and lookalike audiences from your CRM.
Gen-Z reach at scale

75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens

@brand • Sponsored Lens

2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

Live audience signal

0:14 Spotlight

4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight

1.8M

Wat kun je verwachten van followersya

AR Lens creative productie: End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Snap Pixel + Conversions API setup: Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
Bieden op basis van je doel: Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
Audience expansion + lookalikes: Snap Audience Match seed-lijsten, lookalike-modellering op je klanten met de hoogste LTV en publieksuitbreiding die je budget opschaalt zonder de kwaliteit van nieuwe instroom te verdunnen.
Targeting op lifestyle-categorie: Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
Creatieve tests voor vertical full-screen: Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.

Waar we draaien

Snapchat

Wat we doen

Campagnestrategie Creatieve productie Pixel & Tracking Bied- & budgetoptimalisatie Rapportage & inzichten

Resultaten van Snapchat Ads

Wat je kunt ontgrendelen met followersya

Gen-Z merkbekendheid

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

App installs op schaal

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

Betrokkenheid via AR

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

Transparante, performance-gedreven pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Snapchat Ads Management

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Één vast tarief op elk netwerk. Geen niveaus, geen instelkosten.

PRO

5% met PRO · Korting op kosten voor betaalde advertenties

Beheervergoeding

10%

van maandelijkse advertentie-uitgaven

5% met PRO

Minimale advertentiebesteding van 500 USD per maand

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Advertentiebudget wordt rechtstreeks door Snap gefactureerd. Managementfee wordt maandelijks gefactureerd met volledige rapportage.

“Onze AR Lens haalde 4,2M plays in drie weken en zorgde voor een stijging van 38% in branded search. Geen enkel ander kanaal komt in de buurt van Gen Z-engagement per euro.” · Brand Director, Gen-Z beauty label

“De App install CPA op Snap daalde van 9,40 naar 3,10 USD in 60 dagen. SKAN 4.0 conversion-value mapping plus Pixel Purchase-optimalisatie deed het grootste deel van het werk.” · Hoofd UA, mobiele datingapp

“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Oprichter, streetwear DTC

“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing Lead, fast-casual foodketen

“Story Ads + Collection-format ontsloot een jongere koper die we op Meta maar niet konden raken. De gemiddelde orderwaarde is 22% hoger dan bij onze andere paid social-kanalen.” · Ecommerce Manager, fashion DTC

“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Performance Marketing Lead, beauty subscription

“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Growth Director, Gen-Z fitness-app

“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Oprichter, streetwear DTC

“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing Lead, fast-casual foodketen

Veelgestelde vragen

Wat is het minimale maandelijkse advertentiebudget dat je aanbeveelt op Snapchat Ads?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

Wat kost AR Lens-productie, en zit het inbegrepen?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

Hoe werkt attributie op Snapchat met iOS-privacywijzigingen?

We zetten Snap Pixel + server-side Conversions API samen in om signaal terug te winnen dat verloren gaat door ATT en SKAdNetwork-beperkingen. Voor app-installs configureren we SKAN 4.0 met conversiewaarde-mapping; voor web leunen we op first-party event forwarding en modeled conversions. Je ziet view-through- en click-through-vensters, plus elke week een nette reconciliatie met je eigen analytics.

Laten we het hebben over je campagnes

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Gratis account-audit inbegrepen

Reactietijd: Reply within 1 business day, usually sooner.
E-mail: noreply-bot@followersya.com
Onboarding: Snap Pixel-audit + je eerste campagne live binnen week één.