Gen-Z brand partner ·

Anúncios do Snapchat

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

Pedir auditoria Veja como a gente trabalha

Lenses launched: 240+
Gen-Z reach: 75%
AR play-rate: 3.4×

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

Branded AR Lens

Face-tracked filters built around your product, try-ons, mascots, world Lenses.
Snap Pixel attribution

Server-side conversions, view-through ROAS and lookalike audiences from your CRM.
Gen-Z reach at scale

75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens

@brand • Sponsored Lens

2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

Live audience signal

0:14 Spotlight

4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight

1.8M

O que esperar da followersya

Produção de criativos para AR Lens: End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Configuração do Snap Pixel + Conversions API: Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
Lances baseados em objetivos: Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
Expansão de audiência + lookalikes: Listas seed do Snap Audience Match, modelagem de lookalike nos teus clientes com maior LTV e expansão de audiência que aumenta o investimento sem diluir a qualidade dos utilizadores que chegam.
Segmentação por categorias de estilo de vida: Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
Testes criativos para full-screen por vertical: Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.

Onde a gente roda

Snapchat

O que fazemos

Estratégia de Campanha Produção Criativa Pixel & Tracking Otimização de Lances & Orçamento Relatórios & Insights

Resultados dos Anúncios do Snapchat

O que você consegue destravar com a followersya

Brand awareness para a Gen-Z

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

Instalações de app em escala

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

Engajamento impulsionado por AR

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

Preço transparente e alinhado com performance

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Gestão de Anúncios do Snapchat

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Uma tarifa única em todas as redes. Sem níveis, sem taxas de configuração.

PRO

5% com PRO · Taxas de anúncios pagos com desconto

Taxa de gestão

10%

do gasto mensal em anúncios

5% com PRO

Gasto mínimo em anúncios de 500 USD por mês

Pedir auditoria

Investimento em anúncios faturado diretamente pela Snap. Taxa de gestão faturada mensalmente com relatório completo.

“Nossa AR Lens atingiu 4,2M de plays em três semanas e gerou um aumento de 38% na busca por marca. Nenhum outro canal chega perto em engajamento da Gen Z por dólar.” · Diretor(a) de Marca, marca de beleza Gen-Z

“O CPA de App Install na Snap caiu de 9,40 para 3,10 USD em 60 dias. O mapeamento de valor de conversão do SKAN 4.0 + a otimização de Pixel Purchase fizeram a maior parte do trabalho.” · Head of UA, app de encontros mobile

“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Fundador, streetwear DTC

“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Líder de Marketing, rede de alimentação fast-casual

“Anúncios de Stories + formato Collection desbloquearam um comprador mais jovem que simplesmente não conseguíamos conquistar na Meta. O valor médio do pedido é 22% mais alto do que nos nossos outros canais de social pago.” · Gerente de e-commerce, moda DTC

“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Líder de Performance Marketing, assinatura de beleza

“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Diretor(a) de Growth, app de fitness para Gen-Z

“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Fundador, streetwear DTC

Perguntas frequentes

Qual é o investimento mínimo mensal em Anúncios que você recomenda no Snapchat Ads?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

Quanto custa a produção de AR Lens e isso já está incluído?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

Como funciona a atribuição no Snapchat com as mudanças de privacidade do iOS?

Implementamos Snap Pixel + Conversions API server-side em conjunto para recuperar o sinal perdido por limitações do ATT e do SKAdNetwork. Para installs de app, configuramos SKAN 4.0 com mapeamento de valor de conversão; para web, apostamos no encaminhamento de eventos de 1ª parte e em conversões modeladas. Tu vais ver janelas de view-through e click-through, além de uma reconciliação limpa com as tuas próprias análises todas as semanas.

Vamos falar sobre suas campanhas

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Auditoria gratuita da tua conta incluída

Tempo de resposta: Reply within 1 business day, usually sooner.
E-mail: noreply-bot@followersya.com
Onboarding: Auditoria do Snap Pixel + primeira campanha lançada na primeira semana.