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Gen-Z brand partner ·

Annunci Snapchat

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

Lenses launched
240+
Gen-Z reach
75%
AR play-rate
3.4×

@brand

AR Lens

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Annunci Snapchat

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

  • Branded AR Lens

    Face-tracked filters built around your product, try-ons, mascots, world Lenses.

  • Snap Pixel attribution

    Server-side conversions, view-through ROAS and lookalike audiences from your CRM.

  • Gen-Z reach at scale

    75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens
@brand Sponsored Lens
2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

0:14 Spotlight
4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight
1.8M

Sponsored Lens, beauty launch

@brand · Sponsored

0:11 Spotlight
920K

Geofilter activation, Coachella

@brand · Sponsored

0:18 Spotlight
2.6M

World Lens, sneaker drop

@brand · Sponsored

Cosa aspettarti da followersya

Produzione creatività per AR Lens
End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Configurazione Snap Pixel + Conversions API
Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
Bidding basato sugli obiettivi
Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
Espansione dell’audience + lookalike
Snap Audience Match con liste seed, modellazione Lookalike sui tuoi clienti con il LTV più alto e espansione dell’audience che aumenta la spesa senza diluire la qualità degli utenti in arrivo.
Targeting per categorie lifestyle
Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
Test creativi per vertical full-screen
Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.
Dove facciamo girare le campagne
Snapchat
Cosa facciamo
Strategia di campagna Produzione creativa Pixel & Tracking Ottimizzazione Bid & Budget Report & Insight

Risultati delle Snapchat Ads

Cosa puoi sbloccare con followersya

Brand awareness per Gen-Z

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

App install su larga scala

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

Coinvolgimento guidato da AR

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

Prezzi trasparenti e allineati alle performance

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Gestione Snapchаt Ads

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Un'unica tariffa su ogni network. Niente livelli, nessuna commissione di attivazione.

5% con PRO · Commissioni per annunci a pagamento scontate

Commissione di gestione

10%

di spesa pubblicitaria mensile

5% con PRO

Spesa pubblicitaria minima di 500 USD al mese

Richiedi una verifica

Spesa pubblicitaria fatturata direttamente da Snap. Fee di gestione fatturata mensilmente con reportistica completa.

5 su 5 stelle

“La nostra AR Lens ha raggiunto 4,2M di riproduzioni in tre settimane e ha generato un +38% nella ricerca di brand. Nessun altro canale si avvicina per engagement della Gen Z per ogni dollaro.” · Brand Director, beauty label Gen-Z
“L’App install CPA su Snap è sceso da 9,40 a 3,10 USD in 60 giorni. La mappatura SKAN 4.0 del valore di conversione + l’ottimizzazione Pixel Purchase hanno fatto gran parte del lavoro.” · Head of UA, app di dating mobile
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Founder, streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing Lead, catena di food fast-casual
“Le Story Ads + formato Collection ci hanno sbloccato un pubblico più giovane che su Meta non riuscivamo proprio a raggiungere. Il valore medio dell’ordine è del 22% più alto rispetto agli altri canali social a pagamento.” · Ecommerce Manager, fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Performance Marketing Lead, beauty subscription
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Growth Director, app fitness per Gen-Z
“La nostra AR Lens ha raggiunto 4,2M di riproduzioni in tre settimane e ha generato un +38% nella ricerca di brand. Nessun altro canale si avvicina per engagement della Gen Z per ogni dollaro.” · Brand Director, beauty label Gen-Z
“L’App install CPA su Snap è sceso da 9,40 a 3,10 USD in 60 giorni. La mappatura SKAN 4.0 del valore di conversione + l’ottimizzazione Pixel Purchase hanno fatto gran parte del lavoro.” · Head of UA, app di dating mobile
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Founder, streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing Lead, catena di food fast-casual
“Le Story Ads + formato Collection ci hanno sbloccato un pubblico più giovane che su Meta non riuscivamo proprio a raggiungere. Il valore medio dell’ordine è del 22% più alto rispetto agli altri canali social a pagamento.” · Ecommerce Manager, fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Performance Marketing Lead, beauty subscription
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Growth Director, app fitness per Gen-Z

Domande frequenti

Qual è la spesa minima mensile che consigliamo per gli Ads su Snapchat?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

Quanto costa produrre un AR Lens e viene incluso?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

Come funziona l’attribuzione su Snapchat con i cambiamenti di privacy di iOS?

Distribuiamo Snap Pixel + Conversions API server-side in tandem per recuperare il segnale perso a causa delle limitazioni di ATT e SKAdNetwork. Per le installazioni app configuriamo SKAN 4.0 con il mapping del valore di conversione; per il web ci affidiamo all’inoltro degli eventi first-party e alle conversioni modellate. Vedrai le finestre view-through e click-through, oltre a una riconciliazione pulita rispetto alle tue analisi ogni settimana.

Parliamo delle tue campagne

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Audit gratuito del tuo account incluso
Tempo di risposta
Reply within 1 business day, usually sooner.
Onboarding
Audit Snap Pixel + prima campagna lanciata entro la prima settimana.