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Gen-Z brand partner ·

Snapchat Ads

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

Lenses launched
240+
Gen-Z reach
75%
AR play-rate
3.4×

@brand

AR Lens

✓ Save → Send
Snapchat Ads

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

  • Branded AR Lens

    Face-tracked filters built around your product, try-ons, mascots, world Lenses.

  • Snap Pixel attribution

    Server-side conversions, view-through ROAS and lookalike audiences from your CRM.

  • Gen-Z reach at scale

    75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens
@brand Sponsored Lens
2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

0:14 Spotlight
4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight
1.8M

Sponsored Lens, beauty launch

@brand · Sponsored

0:11 Spotlight
920K

Geofilter activation, Coachella

@brand · Sponsored

0:18 Spotlight
2.6M

World Lens, sneaker drop

@brand · Sponsored

followersyaで期待できること

AR Lensのクリエイティブ制作
End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Snap Pixel + Conversions APIのセットアップ
Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
目標ベースの入札
Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
オーディエンス拡張 + Lookalike
Snap Audience Matchのシードリスト、LTV最高の顧客に基づくルックアライクモデリング、そして流入ユーザーの質を落とさずに出稿を拡大できるオーディエンス拡張。
ライフスタイルカテゴリのターゲティング
Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
業界別のフルスクリーン向けクリエイティブ検証
Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.
配信先
Snapchat
私たちがすること
キャンペーン戦略 クリエイティブ制作 Pixel&トラッキング 入札&予算最適化 レポート & インサイト

Snapchat Adsの成果

followersyaで手に入れられること

Gen-Z向けのブランド認知

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

スケールするアプリインストール

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

ARが生むエンゲージメント

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

透明性のある、成果に連動した料金

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Snapchat Adsの運用代行

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

すべてのネットワークで一律料金。段階料金なし、設定費なし。

5%(PRO加入) · 有料広告手数料の割引

管理手数料

10%

月間広告費の

5%(PRO加入)

月あたり最低広告費 500 USD

監査を依頼する

広告費はSnapから直接請求。マネジメント費は毎月請求し、完全なレポーティング付き。

5つ星中5

“うちのAR Lensは3週間で4.2M再生、さらにブランド検索が38%伸びた。Gen Zの“1ドルあたりのエンゲージ”では、他のどのチャネルも追いつけない。” · ブランドディレクター、Z世代向けビューティーブランド
“SnapのアプリインストールCPAが、60日で9.40 USDから3.10 USDへ低下。SKAN 4.0のコンバージョン価値マッピングと、Pixel Purchaseの最適化が大部分を担った。” · モバイル恋活アプリのUA責任者
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · 創業者、ストリートウェアのDTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · マーケティングリード(ファストカジュアルフードチェーン)
“Story Ads + Collection形式で、Metaではどうしても攻略できなかった若い層の購入者を開拓できた。平均注文単価は、他の有料ソーシャルチャネルより22%高い。” · ECマネージャー(ファッションDTC)
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · パフォーマンスマーケティングリード、美容サブスク
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · グロースディレクター、Gen-Z向けフィットネスアプリ
“うちのAR Lensは3週間で4.2M再生、さらにブランド検索が38%伸びた。Gen Zの“1ドルあたりのエンゲージ”では、他のどのチャネルも追いつけない。” · ブランドディレクター、Z世代向けビューティーブランド
“SnapのアプリインストールCPAが、60日で9.40 USDから3.10 USDへ低下。SKAN 4.0のコンバージョン価値マッピングと、Pixel Purchaseの最適化が大部分を担った。” · モバイル恋活アプリのUA責任者
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · 創業者、ストリートウェアのDTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · マーケティングリード(ファストカジュアルフードチェーン)
“Story Ads + Collection形式で、Metaではどうしても攻略できなかった若い層の購入者を開拓できた。平均注文単価は、他の有料ソーシャルチャネルより22%高い。” · ECマネージャー(ファッションDTC)
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · パフォーマンスマーケティングリード、美容サブスク
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · グロースディレクター、Gen-Z向けフィットネスアプリ

よくある質問

Snapchat Adsでおすすめする最低の月間広告費はいくら?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

AR Lensの制作費はいくら?それは含まれてる?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

iOSのプライバシー変更がある中で、Snapchatのアトリビューションはどう機能するの?

Snap Pixel + サーバーサイドのConversions APIをセットで導入し、ATTやSKAdNetworkの制限で失われたシグナルを回収する。アプリインストールではSKAN 4.0をコンバージョン値マッピング付きで設定し、Webではファーストパーティのイベントフォワーディングとモデリングされたコンバージョンに寄せる。毎週、ビュー経由とクリック経由の計測ウィンドウに加えて、あなた自身の分析データとのクリーンな突合結果も確認できる。

キャンペーンについて話そう

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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無料のアカウント診断つき
返信までの時間
Reply within 1 business day, usually sooner.
オンボーディング
Snap Pixelの監査 + 初回キャンペーンを1週目以内にローンチ。