Preskoči na sadržaj
Gen-Z brand partner ·

Snapchat oglasi

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

Lenses launched
240+
Gen-Z reach
75%
AR play-rate
3.4×

@brand

AR Lens

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Snapchat oglasi

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

  • Branded AR Lens

    Face-tracked filters built around your product, try-ons, mascots, world Lenses.

  • Snap Pixel attribution

    Server-side conversions, view-through ROAS and lookalike audiences from your CRM.

  • Gen-Z reach at scale

    75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens
@brand Sponsored Lens
2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

0:14 Spotlight
4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight
1.8M

Sponsored Lens, beauty launch

@brand · Sponsored

0:11 Spotlight
920K

Geofilter activation, Coachella

@brand · Sponsored

0:18 Spotlight
2.6M

World Lens, sneaker drop

@brand · Sponsored

Što očekivati od followersya

Produkcija AR Lens kreativnog sadržaja
End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Postavljanje Snap Pixela + Conversions API-ja
Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
Bidding prema cilju
Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
Širenje publike + lookalikes
Snap Audience Match seed liste, lookalike modeliranje na tvoje kupce s najvećim LTV-om i širenje publike koje skalira potrošnju bez razvodnjavanja kvalitete novih korisnika.
Ciljanje po lifestyle kategorijama
Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
Kreativno testiranje za full-screen vertikale
Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.
Gdje ih pokrećemo
Snapchat
Što radimo
Strategija kampanje Kreativna produkcija Pixel & Tracking Optimizacija ponuda i budžeta Izvještavanje & uvidi

Rezultati Snapchata Ads-ova

Što sve možeš otključati uz followersya

Svijest o brendu među Gen-Z publikom

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

App installi u mjerilu

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

Angažman pokretan AR-om

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

Transparentno, cjenovno usklađeno s učinkom

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Upravljanje Snapchаt Ads-ovima

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Jedna fiksna stopa na svim mrežama. Nema razina, nema naknada za postavljanje.

5% uz PRO · Snižene naknade za plaćene oglase

Naknada za upravljanje

10%

od mjesečne potrošnje za oglase

5% uz PRO

Minimalna mjesečna potrošnja za oglase od 500 USD

Zatraži audit

Troškovi oglasa fakturiraju se izravno od Sna. Naknada za upravljanje fakturira se mjesečno uz kompletno izvještavanje.

5 od 5 zvjezdica

“Naš AR Lens je ostvario 4,2M pregleda u tri tjedna i donio 38% veći rast pretraga brenda. Nijedan drugi kanal ne dolazi ni blizu po angažmanu Gen Z publike za svaki potrošeni dolar.” · Brand Director, Gen-Z beauty brend
“CPA za App install na Snapu pao je s 9,40 na 3,10 USD u 60 dana. Najveći dio posla napravili su SKAN 4.0 conversion-value mapping i optimizacija Pixel Purchase.” · Voditelj/ica UA, mobilna aplikacija za upoznavanje
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Osnivač, streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing lead, fast-casual lanac hrane
“Story Ads + Collection format otključao je mlađeg kupca do kojeg na Meta jednostavno nismo mogli doći. Prosječna vrijednost narudžbe je 22% viša od naših drugih paid social kanala.” · Voditelj eCommercea, fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Voditelj performance marketinga, beauty pretplata
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Direktor rasta, fitness app za Gen-Z
“Naš AR Lens je ostvario 4,2M pregleda u tri tjedna i donio 38% veći rast pretraga brenda. Nijedan drugi kanal ne dolazi ni blizu po angažmanu Gen Z publike za svaki potrošeni dolar.” · Brand Director, Gen-Z beauty brend
“CPA za App install na Snapu pao je s 9,40 na 3,10 USD u 60 dana. Najveći dio posla napravili su SKAN 4.0 conversion-value mapping i optimizacija Pixel Purchase.” · Voditelj/ica UA, mobilna aplikacija za upoznavanje
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Osnivač, streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing lead, fast-casual lanac hrane
“Story Ads + Collection format otključao je mlađeg kupca do kojeg na Meta jednostavno nismo mogli doći. Prosječna vrijednost narudžbe je 22% viša od naših drugih paid social kanala.” · Voditelj eCommercea, fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Voditelj performance marketinga, beauty pretplata
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Direktor rasta, fitness app za Gen-Z

Često postavljana pitanja

Koliki je minimalni mjesečni budžet za oglase koji preporučujemo za Snapchat Ads?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

Koliko košta produkcija AR Lensa i je li uključena?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

Kako atribucija radi na Snapchatu uz iOS promjene privatnosti?

Uparujemo Snap Pixel + server-side Conversions API kako bismo povratili signal izgubljen zbog ograničenja ATT i SKAdNetworka. Za instalacije aplikacija konfiguriramo SKAN 4.0 s mapiranjem vrijednosti konverzija; za web se oslanjamo na first-party event forwarding i modelirane konverzije. Svaki tjedan vidjet ćeš prozore view-through i click-through, plus čistu usklađenost s vlastitim analyticsima.

Hajdemo pričati o tvojim kampanjama

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Slanjem ovog obrasca, slažem se s pravila privatnosti.

Uključena besplatna analiza računa
Vrijeme odgovora
Reply within 1 business day, usually sooner.
Uvođenje
Audit Snap Pixela + prva kampanja lansirana unutar prvog tjedna.