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Gen-Z brand partner ·

Snapchat Ads

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

Lenses launched
240+
Gen-Z reach
75%
AR play-rate
3.4×

@brand

AR Lens

✓ Save → Send
Snapchat Ads

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

  • Branded AR Lens

    Face-tracked filters built around your product, try-ons, mascots, world Lenses.

  • Snap Pixel attribution

    Server-side conversions, view-through ROAS and lookalike audiences from your CRM.

  • Gen-Z reach at scale

    75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens
@brand Sponsored Lens
2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

0:14 Spotlight
4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight
1.8M

Sponsored Lens, beauty launch

@brand · Sponsored

0:11 Spotlight
920K

Geofilter activation, Coachella

@brand · Sponsored

0:18 Spotlight
2.6M

World Lens, sneaker drop

@brand · Sponsored

Was du von followersya erwarten kannst

Produktion von AR Lens Creatives
End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Snap Pixel + Conversions API Setup
Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
Zielbasiertes Bidding
Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
Audience Expansion + Lookalikes
Snap Audience Match Seed-Listen, Lookalike-Modellierung auf Basis deiner hochwertigsten LTV-Kunden und Audience-Expansion, die das Budget skaliert – ohne die Qualität der neu hinzukommenden Nutzer zu verwässern.
Targeting nach Lifestyle-Kategorien
Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
Creative Testing für vertikale Full-Screen-Formate
Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.
Wo wir schalten
Snapchat
Was wir tun
Kampagnenstrategie Creative Production Pixel & Tracking Gebots- & Budget-Optimierung Reporting & Insights

Ergebnisse mit Snapchat Ads

Was du mit followersya freischalten kannst

Gen-Z Brand Awareness

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

App-Installs im großen Maßstab

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

AR-getriebene Interaktion

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

Transparente, leistungsorientierte Preisgestaltung

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Snapchat Ads Management

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Ein Festpreis in allen Netzwerken. Keine Stufen, keine Einrichtungskosten.

5% mit PRO · Ermäßigte Paid-Ads-Gebühren

Management-Gebühr

10%

des monatlichen Werbebudgets

5% mit PRO

Mindest-Werbebudget von 500 USD pro Monat

Audit anfragen

Werbebudget wird direkt von Snap in Rechnung gestellt. Die Management-Gebühr wird monatlich mit vollem Reporting abgerechnet.

5 von 5 Sternen

“Unsere AR Lens hat in drei Wochen 4,2M Plays erreicht und den branded Search um 38% gesteigert. Kein anderer Kanal kommt bei Gen Z-Engagement pro Dollar auch nur annähernd ran.” · Brand Director, Beauty-Label für Gen-Z
“Der App-Install-CPA auf Snap ist in 60 Tagen von 9,40 auf 3,10 USD gefallen. SKAN 4.0 Conversion-Value-Mapping plus Pixel-Purchase-Optimierung haben den Großteil der Arbeit übernommen.” · Leiter UA, Mobile-Dating-App
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Founder, Streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing Lead, Fast-Casual-Food-Kette
“Story Ads + Collection-Format haben uns einen jüngeren Käufer geöffnet, den wir auf Meta einfach nicht erreichen konnten. Der durchschnittliche Bestellwert liegt 22% höher als bei unseren anderen Paid-Social-Kanälen.” · Ecommerce Manager, Fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Performance Marketing Lead, Beauty-Abo
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Growth Director, Gen-Z Fitness-App
“Unsere AR Lens hat in drei Wochen 4,2M Plays erreicht und den branded Search um 38% gesteigert. Kein anderer Kanal kommt bei Gen Z-Engagement pro Dollar auch nur annähernd ran.” · Brand Director, Beauty-Label für Gen-Z
“Der App-Install-CPA auf Snap ist in 60 Tagen von 9,40 auf 3,10 USD gefallen. SKAN 4.0 Conversion-Value-Mapping plus Pixel-Purchase-Optimierung haben den Großteil der Arbeit übernommen.” · Leiter UA, Mobile-Dating-App
“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Founder, Streetwear DTC
“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Marketing Lead, Fast-Casual-Food-Kette
“Story Ads + Collection-Format haben uns einen jüngeren Käufer geöffnet, den wir auf Meta einfach nicht erreichen konnten. Der durchschnittliche Bestellwert liegt 22% höher als bei unseren anderen Paid-Social-Kanälen.” · Ecommerce Manager, Fashion DTC
“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Performance Marketing Lead, Beauty-Abo
“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Growth Director, Gen-Z Fitness-App

Häufig gestellte Fragen

Wie hoch ist der minimale monatliche Werbebudget-Einsatz, den wir für Snapchat Ads empfehlen?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

Was kostet die Produktion einer AR Lens — und ist sie inklusive?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

Wie funktioniert Attribution auf Snapchat mit den iOS-Privacy-Änderungen?

Wir setzen Snap Pixel + serverseitige Conversions API im Zusammenspiel ein, um Signale zurückzugewinnen, die durch ATT und SKAdNetwork-Limits verloren gehen. Für App-Installationen konfigurieren wir SKAN 4.0 mit Conversion-Value-Mapping; für Web setzen wir auf First-Party Event Forwarding und modellierte Conversions. Du siehst View-through- und Click-through-Fenster — plus eine saubere Abgleichung mit deinen eigenen Analytics jede Woche.

Lass uns über deine Kampagnen sprechen

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Kostenloser Account-Audit inklusive
Antwortzeit
Reply within 1 business day, usually sooner.
Onboarding
Snap Pixel-Audit + erste Kampagne innerhalb der ersten Woche live.