Gen-Z brand partner ·

Publicités Snapchat

Reach Gen Z and young millennials where they actually spend their attention . Snap Ads, AR Lenses, Story Ads and Spotlight Ads. followersya manages every layer of your Snapchat Ads stack . Snap Pixel, audience strategy, AR creative production and goal-based bidding, so every dollar of ad spend earns its keep.

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Lenses launched: 240+
Gen-Z reach: 75%
AR play-rate: 3.4×

Augmented reality that drives action

Branded AR Lenses, Snap Pixel attribution and Spotlight reach turn Gen-Z attention into measurable conversions.

Branded AR Lens

Face-tracked filters built around your product, try-ons, mascots, world Lenses.
Snap Pixel attribution

Server-side conversions, view-through ROAS and lookalike audiences from your CRM.
Gen-Z reach at scale

75% of 13–34s in core markets, surfaced through Discover, Stories and Spotlight.

Try this Lens

@brand • Sponsored Lens

2.4M unlocks · 184K shares

Spotlight feed

Where Lenses become culture

Live audience signal

0:14 Spotlight

4.1M

AR try-on hits 4M views in 48h

@brand · Sponsored

0:09 Spotlight

1.8M

À quoi s’attendre avec followersya

Production créative pour AR Lens: End-to-end AR Lens design and build, face, world and body-tracking experiences engineered in Lens Studio, optimized for shareability and tested against real Snapchatter behavior before launch.
Mise en place de Snap Pixel + Conversions API: Full Snap Pixel implementation paired with server-side Conversions API (CAPI), event deduplication and signal validation, so iOS-era attribution survives and the algorithm gets the data it needs.
Enchères basées sur l’objectif: Goal-based optimization for App Installs, Pixel Purchase, Sign-Ups and Add-to-Cart, bids tuned to your real downstream events, not surface-level swipes or impressions.
Expansion d’audience + lookalikes: Listes seed Snap Audience Match, modélisation Lookalike à partir de tes clients au plus fort LTV et expansion d’audience qui augmente le budget sans diluer la qualité des nouveaux utilisateurs.
Ciblage par catégories lifestyle: Snapchat Lifestyle Categories, predefined audiences and interest stacks tuned for Gen Z and young millennial intent, beauty, streetwear, gaming, fitness, food, music and more.
Tests créatifs pour le full-screen par secteur: Structured A/B and multivariate testing built for 9:16 full-screen, hook tests in the first 2 seconds, sound-on creative, native-feeling Snap Ads that do not look like ads. Winners scale weekly.

Où on diffuse

Snapchat

Ce que nous faisons

Stratégie de campagne Production créative Pixel & Tracking Optimisation des enchères & du budget Reporting & Insights

Résultats des Ads Snapchat

Ce que tu peux débloquer avec followersya

Notoriété de marque Gen-Z

Reach Gen Z and young millennials at the scale and frequency they actually consume content, full-screen, sound-on, mobile-first creative that earns attention instead of buying it.

App installs à grande échelle

App Install campaigns optimized against in-app purchase, registration and retention events, measured by post-install LTV, not cheap installs that never come back.

Engagement boosté par l’AR

Branded AR Lenses and Filters that turn passive viewers into active participants, playtime, shares and earned media that no static ad format can buy.

Tarification transparente, alignée sur la performance

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

Gestion des Ads Snapchat

Full-funnel Snapchat Ads management, strategy, Snap Pixel, AR creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Snap directly to your account; you keep 100% control of media budget.

Un tarif unique sur tous les réseaux. Pas de paliers, pas de frais d'installation.

PRO

5% avec PRO · Frais de publicité payante réduits

Frais de gestion

10%

du budget pub mensuel

5% avec PRO

Dépense pub minimale de 500 USD par mois

Demander un audit

Dépenses pub facturées directement par Snap. Frais de gestion facturés chaque mois avec reporting complet.

“Notre AR Lens a atteint 4,2M de lectures en trois semaines et a généré +38% sur la recherche de marque. Aucun autre canal ne s’en approche en engagement Gen Z par dollar.” · Directeur(trice) de marque, label beauté Gen-Z

“Le CPA des installs d’app sur Snap est passé de 9,40 à 3,10 USD en 60 jours. La cartographie conversion-value SKAN 4.0, plus l’optimisation Pixel Purchase, a fait l’essentiel du travail.” · Responsable UA, appli de rencontres mobile

“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Fondateur, streetwear DTC

“The AR Lens campaign earned more shares organically than we paid for in media. People literally sent it to friends, that never happens with regular ads.” · Responsable Marketing, chaîne de restauration rapide casual

“Les Story Ads + le format Collection ont débloqué un public acheteur plus jeune qu’on n’arrivait tout simplement pas à toucher sur Meta. Le panier moyen est 22% plus élevé que sur nos autres canaux paid social.” · Responsable e-commerce, mode DTC

“CAPI rebuild restored about 30% of the conversions we were losing post-iOS. We finally trust Snap reporting, and the algorithm is finally optimizing on real signal.” · Responsable Marketing Performance, abonnement beauté

“Best Snap-specialist team we have worked with. Vertical creative drops every week, transparent reporting, and they actually understand Lens Studio, not just the ad platform.” · Directeur de la croissance, appli fitness Gen-Z

“We were skeptical Snapchat could move product for a streetwear DTC. Three months in, Snap is our second-best ROAS channel after email, and growing fastest.” · Fondateur, streetwear DTC

Questions fréquemment posées

Quel est le budget publicitaire mensuel minimum que tu recommandes sur Snapchat Ads ?

We recommend a minimum of 1,500 USD/month in ad spend on Snapchat Ads to gather statistically meaningful data and let the goal-based bidding algorithm exit its learning phase. Below that, daily event volume is too low for the optimizer to find signal, and you end up paying premium CPMs without compounding learnings.

Combien coûte la production d’AR Lens, et est-ce inclus ?

A standard branded AR Lens, face or world-tracking, single trigger, brand assets, is included in the Growth tier and above as part of your monthly creative cycle. Custom Lenses with advanced tracking, gameplay mechanics or 3D asset modeling are scoped separately and typically range from 3,000 to 15,000 USD depending on complexity. We always quote upfront, never on the back of an invoice.

Who actually uses Snapchat, is the audience right for my brand?

Snapchat reaches roughly 75% of Gen Z and young millennials in major markets, with 750M+ monthly active users globally. If your target customer is between 13 and 34, lifestyle-oriented and mobile-native, beauty, fashion, food delivery, gaming, fitness, dating, DTC . Snapchat is almost certainly underweighted in your media mix. We will share platform overlap data with your existing channels during the audit.

Comment fonctionne l’attribution sur Snapchat avec les changements de confidentialité iOS ?

On déploie Snap Pixel + Conversions API côté serveur en tandem pour récupérer le signal perdu à cause des limites d’ATT et de SKAdNetwork. Pour les installs d’apps, on configure SKAN 4.0 avec un mapping de la valeur de conversion ; pour le web, on s’appuie sur le forwarding d’événements first-party et des conversions modélisées. Tu verras les fenêtres view-through et click-through, plus une réconciliation propre avec tes propres analytics chaque semaine.

On parle de tes campagnes ?

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Délai de réponse: Reply within 1 business day, usually sooner.
E-mail: noreply-bot@followersya.com
Onboarding: Audit Snap Pixel + première campagne lancée dès la première semaine.