LinkedIn Ads
Reach B2B decision-makers where they actually buy. FollowersYA manages every layer of your LinkedIn Ads stack — Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms — so every dollar of media drives pipeline, not just impressions.
- Avg. CPL
- −38%
- Pipeline
- 3.4×
- SQL rate
- 27%
-
AM
Director of Marketing
SaaS · 250 employees
Targeted -
Engaged
JK
VP of Demand Gen
FinTech · 800 employees
In-market -
RS
Head of Growth
Cybersec · 420 employees
Targeted -
LP
Chief Revenue Officer
HR Tech · 1,200 employees
Targeted -
TN
Director of Operations
Logistics · 600 employees
Targeted -
EB
Head of Procurement
Manufacturing · 2,400 emp.
Targeted
LinkedIn Ads · ABM
Reach the buying committee — not the noise
Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.
From 5,000 named accounts to a 75-deal pipeline
Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company — not just the click.
-
015,000
Target accounts
Matched company list
-
021,200
Engaged
Ad + content interaction
-
03280
MQLs
Form fills & demo intent
-
0475
SQLs
Sales-qualified pipeline
- Engagement
- 24%
- MQL rate
- 23%
- SQL rate
- 27%
Six audiences that map to real revenue
We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters — so the budget only ever spends on the buying committee.
-
ICP/01
Software / SaaS
- Company size
- 200–500 employees
- Seniority
- Director and above
-
ICP/02
Cybersecurity
- Company size
- 500–2,000 employees
- Seniority
- CISO, VP Security
-
ICP/03
FinTech / Banking
- Company size
- 1,000+ employees
- Seniority
- Head of Risk, CFO
-
ICP/04
Hardware / IoT
- Company size
- 100–500 employees
- Seniority
- VP Engineering
-
ICP/05
Healthcare IT
- Company size
- 500–5,000 employees
- Seniority
- CIO, Director IT
-
ICP/06
Logistics / Supply
- Company size
- 250–1,000 employees
- Seniority
- VP Operations
What to expect from FollowersYA
-
Job-title, company & seniority targeting
- Reach decision-makers by exact job title, function, seniority, company, industry and company size — the precision LinkedIn was built for, calibrated to your real ICP.
-
Matched audiences & CRM upload
- Company-list and contact-list matched audiences uploaded straight from your CRM — turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
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Insight Tag + offline conversions
- Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM — so closed-won revenue, not form fills, becomes the optimization signal.
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Account-Based Marketing campaigns
- Tier-1 / Tier-2 / Tier-3 ABM playbooks: ad sequencing, sales-aligned messaging and dedicated creative for the accounts your sales team actually wants to win.
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Lead Gen Forms — native, pre-filled
- Native Lead Gen Forms pre-filled from member profiles — driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
-
Account targeting at scale
- Layered account-list targeting across thousands of named accounts, with frequency caps, sequencing logic and exclusion of closed-won customers and competitors.
LinkedIn Ads outcomes
What you can unlock with FollowersYA
Pipeline & MQLs
Optimized for sales-qualified pipeline — measured against CRM-stage progression and closed-won revenue, not form-fill volume.
Account-based reach
Saturate your named-account list with sequenced messaging that lands across the buying committee — exec, champion and end user.
Thought leadership
Document Ads, executive amplification and Sponsored Content that builds category authority with the buyers who decide your next renewal cycle.
Transparent, performance-aligned pricing
A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your pipeline, not our invoice.
LinkedIn Ads Management
Full-funnel LinkedIn Ads management — ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.
Spend tiers & % rate
-
20%Starter — under 5K monthly spendSingle funnel, prospecting + retargeting, weekly creative iteration.
-
18%Growth — 5K to 25K monthly spendMulti-objective campaigns, lookalike testing, dedicated creative cycle.
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15%Scale — 25K to 100K monthly spendAdvantage+ + manual segmentation, weekly strategy calls, multivariate testing.
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12%Enterprise — 100K+ monthly spendDedicated strategist, custom creative pod, server-side tracking audits, custom SLAs.
Base management fee
Starting from 999 USD/mo
+ 12-20% of monthly ad spend
Request auditAd spend invoiced by LinkedIn directly. Management fee invoiced monthly with full pipeline reporting.
Frequently asked questions
What is the minimum monthly ad spend you recommend on LinkedIn Ads?
We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher — below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.
What kind of cost-per-lead can we expect on LinkedIn?
B2B CPL benchmarks on LinkedIn range from 75 to 250 USD depending on industry, ICP narrowness and offer type. Native Lead Gen Forms typically run 30-50% below off-platform landing-page CPLs. We baseline against your industry then drive a 20-40% improvement over the first 90 days through bid, audience and creative iteration.
Can you run ABM campaigns at scale?
Yes — we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.
Do you integrate with Sales Navigator and CRM?
Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions — so the algorithm optimizes against revenue, not MQLs.
Let's talk about your campaigns
Tell us about your ICP, target accounts and current ad spend — we respond within one business day with a free account audit and proposal.
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- Reply time
- Reply within 1 business day — usually sooner.
- Onboarding
- Insight Tag audit + first campaign launched within week one.