B2B Performance Partner

Anúncios do LinkedIn

Issue 01 · Pipeline Edition

Reach B2B decision-makers where they actually buy. followersya manages every layer of your LinkedIn Ads stack . Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms, so every dollar of media drives pipeline, not just impressions.

Pedir auditoria Veja como a gente trabalha

Avg. CPL: −38%
Pipeline: 3.4×
SQL rate: 27%

Decision Makers Live audience preview

06 / 06

AM

Director of Marketing

SaaS · 250 employees

Targeted
Engaged

JK

VP of Demand Gen

FinTech · 800 employees

In-market
RS

Head of Growth

Cybersec · 420 employees

Targeted
LP

Chief Revenue Officer

HR Tech · 1,200 employees

Targeted
TN

Director of Operations

Logistics · 600 employees

Targeted
EB

Head of Procurement

Manufacturing · 2,400 emp.

Targeted

Matched to your ICP via LinkedIn Campaign Manager

ABM · v1

LinkedIn Ads · ABM

Reach the buying committee, not the noise

Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.

ABM pipeline

From 5,000 named accounts to a 75-deal pipeline

Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company, not just the click.

01

Target accounts

Matched company list

5,000
02

Engaged

Ad + content interaction

1,200
03

MQLs

Form fills & demo intent

280
04

SQLs

Sales-qualified pipeline

75

Engagement: 24%
MQL rate: 23%
SQL rate: 27%

Ideal customer profiles

Six audiences that map to real revenue

We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters, so the budget only ever spends on the buying committee.

ICP/01

Software / SaaS

Company size

200–500 employees

Seniority

Director and above
ICP/02

Cybersecurity

Company size

500–2,000 employees

Seniority

CISO, VP Security
ICP/03

FinTech / Banking

Company size

1,000+ employees

Seniority

Head of Risk, CFO
ICP/04

Hardware / IoT

Company size

100–500 employees

Seniority

VP Engineering
ICP/05

Healthcare IT

Company size

500–5,000 employees

Seniority

CIO, Director IT
ICP/06

Logistics / Supply

Company size

250–1,000 employees

Seniority

VP Operations

O que esperar da followersya

Segmentação por cargo, empresa e senioridade: Reach decision-makers by exact job title, function, seniority, company, industry and company size, the precision LinkedIn was built for, calibrated to your real ICP.
Públicos correspondentes & upload do CRM: Company-list and contact-list matched audiences uploaded straight from your CRM, turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
Insight Tag + conversões offline: Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM, so closed-won revenue, not form fills, becomes the optimization signal.
Campanhas de Account-Based Marketing: Playbooks de ABM Tier-1 / Tier-2 / Tier-3: sequenciamento de anúncios, mensagens alinhadas com as vendas e criativos dedicados para os accounts que o seu time comercial realmente quer vencer.
Lead Gen Forms, native, pre-filled: Native Lead Gen Forms pre-filled from member profiles, driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
Segmentação de contas em escala: Segmentação em camadas por lista de contas com milhares de contas nomeadas, com limites de frequência, lógica de sequenciamento e exclusão de clientes closed-won e concorrentes.

Onde a gente roda

O que fazemos

Estratégia de ABM Produção Criativa Insight Tag & Tracking Otimização de Lances & Orçamento Relatórios de Pipeline

Resultados com Anúncios no LinkedIn

O que você consegue destravar com a followersya

Pipeline & MQLs

Optimized for sales-qualified pipeline, measured against CRM-stage progression and closed-won revenue, not form-fill volume.

Alcance baseado em contas

Saturate your named-account list with sequenced messaging that lands across the buying committee, exec, champion and end user.

Conteúdo de liderança

Document Ads, amplificação de executivos e Sponsored Content que constroem autoridade na categoria com os compradores que decidem o próximo ciclo de renovação.

Preço transparente e alinhado com performance

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your pipeline, not our invoice.

Gestão de Anúncios no LinkedIn

Full-funnel LinkedIn Ads management . ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.

Uma tarifa única em todas as redes. Sem níveis, sem taxas de configuração.

PRO

5% com PRO · Taxas de anúncios pagos com desconto

Taxa de gestão

10%

do gasto mensal em anúncios

5% com PRO

Gasto mínimo em anúncios de 500 USD por mês

Pedir auditoria

Investimento em anúncios faturado diretamente pela LinkedIn. Taxa de gestão faturada mensalmente com relatório completo do pipeline.

Perguntas frequentes

Qual é o investimento mínimo mensal em anúncios que vocês recomendam no LinkedIn Ads?

We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher, below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.

Que tipo de CPL (custo por lead) a gente pode esperar no LinkedIn?

Os benchmarks de CPL B2B no LinkedIn variam de 75 a 250 USD dependendo da indústria, do quão específico é o ICP e do tipo de oferta. As Native Lead Gen Forms normalmente ficam 30-50% abaixo dos CPLs de landing pages fora da plataforma. Fazemos a base com base na tua indústria e depois geramos uma melhoria de 20-40% nos primeiros 90 dias com iterações de lance, público e criativo.

Dá para rodar campanhas ABM em escala?

Yes, we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.

Você integra com Sales Navigator e CRM?

Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions, so the algorithm optimizes against revenue, not MQLs.

Vamos falar sobre suas campanhas

Tell us about your ICP, target accounts and current ad spend, we respond within one business day with a free account audit and proposal.

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Tempo de resposta: Reply within 1 business day, usually sooner.
E-mail: noreply-bot@followersya.com
Onboarding: Auditoria da Insight Tag + primeira campanha lançada dentro da primeira semana.