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B2B Performance Partner

LinkedIn 광고

Issue 01 · Pipeline Edition

Reach B2B decision-makers where they actually buy. followersya manages every layer of your LinkedIn Ads stack . Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms, so every dollar of media drives pipeline, not just impressions.

Avg. CPL
−38%
Pipeline
3.4×
SQL rate
27%
Decision Makers Live audience preview
06 / 06
  • AM

    Director of Marketing

    SaaS · 250 employees

    Targeted
  • Engaged
    JK

    VP of Demand Gen

    FinTech · 800 employees

    In-market
  • RS

    Head of Growth

    Cybersec · 420 employees

    Targeted
  • LP

    Chief Revenue Officer

    HR Tech · 1,200 employees

    Targeted
  • TN

    Director of Operations

    Logistics · 600 employees

    Targeted
  • EB

    Head of Procurement

    Manufacturing · 2,400 emp.

    Targeted
Matched to your ICP via LinkedIn Campaign Manager

LinkedIn Ads · ABM

Reach the buying committee, not the noise

Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.

ABM pipeline

From 5,000 named accounts to a 75-deal pipeline

Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company, not just the click.

  1. 01

    Target accounts

    Matched company list

    5,000
  2. 02

    Engaged

    Ad + content interaction

    1,200
  3. 03

    MQLs

    Form fills & demo intent

    280
  4. 04

    SQLs

    Sales-qualified pipeline

    75
Engagement
24%
MQL rate
23%
SQL rate
27%
Ideal customer profiles

Six audiences that map to real revenue

We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters, so the budget only ever spends on the buying committee.

  • ICP/01

    Software / SaaS

    Company size
    200–500 employees
    Seniority
    Director and above
  • ICP/02

    Cybersecurity

    Company size
    500–2,000 employees
    Seniority
    CISO, VP Security
  • ICP/03

    FinTech / Banking

    Company size
    1,000+ employees
    Seniority
    Head of Risk, CFO
  • ICP/04

    Hardware / IoT

    Company size
    100–500 employees
    Seniority
    VP Engineering
  • ICP/05

    Healthcare IT

    Company size
    500–5,000 employees
    Seniority
    CIO, Director IT
  • ICP/06

    Logistics / Supply

    Company size
    250–1,000 employees
    Seniority
    VP Operations

followersya에서 기대할 수 있는 것

직무/직책, 회사 & 시니어리티 타기팅
Reach decision-makers by exact job title, function, seniority, company, industry and company size, the precision LinkedIn was built for, calibrated to your real ICP.
매칭 오디언스 & CRM 업로드
Company-list and contact-list matched audiences uploaded straight from your CRM, turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
Insight Tag + 오프라인 전환
Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM, so closed-won revenue, not form fills, becomes the optimization signal.
계정 기반 마케팅 캠페인
Tier-1 / Tier-2 / Tier-3 ABM 플레이북: 광고 시퀀싱, 세일즈에 맞춘 메시징, 그리고 세일즈 팀이 실제로 이기고 싶은 계정을 위한 전용 크리에이티브.
Lead Gen Forms, native, pre-filled
Native Lead Gen Forms pre-filled from member profiles, driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
대규모 계정 타기팅
수천 개의 지정 계정을 대상으로 계층형 어카운트 리스트 타기팅을 적용하고, 빈도 캡·시퀀싱 로직을 설정하며, 이미 계약 완료(Closed-won) 고객과 경쟁사는 제외해.
우리가 운영하는 채널
Linkedin
우리가 하는 일
ABM 전략 크리에이티브 제작 Insight Tag & 트래킹 입찰 & 예산 최적화 파이프라인 리포팅

LinkedIn Ads 성과

followersya로 열리는 것들

파이프라인 & MQLs

Optimized for sales-qualified pipeline, measured against CRM-stage progression and closed-won revenue, not form-fill volume.

계정 기반 도달

Saturate your named-account list with sequenced messaging that lands across the buying committee, exec, champion and end user.

사고 리더십

Document Ads, amplificación de ejecutivos y Sponsored Content que construyen autoridad en la categoría con los compradores que deciden tu próximo ciclo de renovación.

투명하고 성과에 맞춘 가격

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your pipeline, not our invoice.

LinkedIn Ads 관리

Full-funnel LinkedIn Ads management . ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.

모든 네트워크에 단일 요율 적용. 등급 구간과 설정 수수료가 없습니다.

5% (PRO로) · 유료 광고 수수료 할인

관리 수수료

10%

월 광고비의

5% (PRO로)

월 최소 광고비 500 USD

감사(점검) 요청하기

광고비는 LinkedIn이 직접 청구해. 관리비는 매달 청구하며, 전체 파이프라인 리포팅을 제공해.

자주 묻는 질문

LinkedIn Ads에서 최소 월 광고비는 얼마를 추천해?

We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher, below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.

LinkedIn에서는 어떤 수준의 리드당 비용(CPL)을 기대할 수 있어?

LinkedIn에서의 B2B CPL 벤치마크는 업종, ICP의 좁힘 정도, 오퍼 유형에 따라 75~250 USD 범위야. 네이티브 Lead Gen Forms는 보통 오프 플랫폼 랜딩페이지 CPL보다 30~50% 낮게 집행돼. 우리는 업종 기준으로 바탕선을 잡고, 입찰·오디언스·크리에이티브 반복을 통해 첫 90일 동안 20~40% 개선을 만들어.

ABM 캠페인을 대규모로 돌릴 수 있을까?

Yes, we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.

¿Se integra con Sales Navigator y CRM?

Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions, so the algorithm optimizes against revenue, not MQLs.

캠페인에 대해 얘기해보자

Tell us about your ICP, target accounts and current ad spend, we respond within one business day with a free account audit and proposal.

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이 양식을 제출함으로써 개인정보 처리방침에 동의합니다.

무료 계정 감사(Audit) 포함
응답 시간
Reply within 1 business day, usually sooner.
온보딩
Insight Tag 감사 + 첫 캠페인은 1주 안에 런칭.