B2B Performance Partner

LinkedIn ads

Issue 01 · Pipeline Edition

Reach B2B decision-makers where they actually buy. followersya manages every layer of your LinkedIn Ads stack . Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms, so every dollar of media drives pipeline, not just impressions.

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Avg. CPL: −38%
Pipeline: 3.4×
SQL rate: 27%

Decision Makers Live audience preview

06 / 06

AM

Director of Marketing

SaaS · 250 employees

Targeted
Engaged

JK

VP of Demand Gen

FinTech · 800 employees

In-market
RS

Head of Growth

Cybersec · 420 employees

Targeted
LP

Chief Revenue Officer

HR Tech · 1,200 employees

Targeted
TN

Director of Operations

Logistics · 600 employees

Targeted
EB

Head of Procurement

Manufacturing · 2,400 emp.

Targeted

Matched to your ICP via LinkedIn Campaign Manager

ABM · v1

LinkedIn Ads · ABM

Reach the buying committee, not the noise

Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.

ABM pipeline

From 5,000 named accounts to a 75-deal pipeline

Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company, not just the click.

01

Target accounts

Matched company list

5,000
02

Engaged

Ad + content interaction

1,200
03

MQLs

Form fills & demo intent

280
04

SQLs

Sales-qualified pipeline

75

Engagement: 24%
MQL rate: 23%
SQL rate: 27%

Ideal customer profiles

Six audiences that map to real revenue

We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters, so the budget only ever spends on the buying committee.

ICP/01

Software / SaaS

Company size

200–500 employees

Seniority

Director and above
ICP/02

Cybersecurity

Company size

500–2,000 employees

Seniority

CISO, VP Security
ICP/03

FinTech / Banking

Company size

1,000+ employees

Seniority

Head of Risk, CFO
ICP/04

Hardware / IoT

Company size

100–500 employees

Seniority

VP Engineering
ICP/05

Healthcare IT

Company size

500–5,000 employees

Seniority

CIO, Director IT
ICP/06

Logistics / Supply

Company size

250–1,000 employees

Seniority

VP Operations

Wat kun je verwachten van followersya

Doelgroep op functietitel, bedrijf & senioriteit: Reach decision-makers by exact job title, function, seniority, company, industry and company size, the precision LinkedIn was built for, calibrated to your real ICP.
Gekoppelde audiences & CRM-upload: Company-list and contact-list matched audiences uploaded straight from your CRM, turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
Insight Tag + offline conversions: Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM, so closed-won revenue, not form fills, becomes the optimization signal.
Account-Based Marketing campagnes: ABM-playbooks Tier-1 / Tier-2 / Tier-3: ad sequencing, sales-gedreven messaging en dedicated creative voor de accounts die je sales-team écht wil winnen.
Lead Gen Forms, native, pre-filled: Native Lead Gen Forms pre-filled from member profiles, driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
Account targeting op schaal: Gelaagde account-list targeting voor duizenden named accounts, met frequentie-limieten, sequencing-logica en uitsluiting van closed-won klanten en concurrenten.

Waar we draaien

Wat we doen

ABM-strategie Creatieve productie Insight Tag & Tracking Bied- & budgetoptimalisatie Pipeline Reporting

LinkedIn Ads-resultaten

Wat je kunt ontgrendelen met followersya

Pipeline & MQLs

Optimized for sales-qualified pipeline, measured against CRM-stage progression and closed-won revenue, not form-fill volume.

Bereik per account

Saturate your named-account list with sequenced messaging that lands across the buying committee, exec, champion and end user.

Thought leadership

Document Ads, executive amplification en Sponsored Content die categorie-autoriteit opbouwen bij de kopers die bepalen wat je volgende verlengingscyclus wordt.

Transparante, performance-gedreven pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your pipeline, not our invoice.

LinkedIn Ads Management

Full-funnel LinkedIn Ads management . ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.

Één vast tarief op elk netwerk. Geen niveaus, geen instelkosten.

PRO

5% met PRO · Korting op kosten voor betaalde advertenties

Beheervergoeding

10%

van maandelijkse advertentie-uitgaven

5% met PRO

Minimale advertentiebesteding van 500 USD per maand

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Advertentiebudget wordt rechtstreeks door LinkedIn gefactureerd. Managementfee wordt maandelijks gefactureerd met volledige pipeline-rapportage.

Veelgestelde vragen

Wat is het minimale maandelijkse advertentiebudget dat je aanbeveelt op LinkedIn Ads?

We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher, below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.

Wat voor cost-per-lead kunnen we verwachten op LinkedIn?

B2B CPL-benchmarks op LinkedIn liggen tussen 75 en 250 USD, afhankelijk van de branche, hoe smal je ICP is en het type aanbod. Native Lead Gen Forms draaien doorgaans 30-50% onder de CPL’s van landingspagina’s buiten het platform. We zetten eerst een baseline tegen jouw branche en sturen daarna in de eerste 90 dagen naar 20-40% verbetering via biedingen, doelgroepen en creative iteraties.

Kun je ABM-campagnes op schaal draaien?

Yes, we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.

Integreren jullie met Sales Navigator en CRM?

Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions, so the algorithm optimizes against revenue, not MQLs.

Laten we het hebben over je campagnes

Tell us about your ICP, target accounts and current ad spend, we respond within one business day with a free account audit and proposal.

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E-mail: noreply-bot@followersya.com
Onboarding: Insight Tag-audit + eerste campagne live binnen week één.