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B2B Performance Partner

LinkedIn Ads

Issue 01 · Pipeline Edition

Reach B2B decision-makers where they actually buy. FollowersYA manages every layer of your LinkedIn Ads stack — Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms — so every dollar of media drives pipeline, not just impressions.

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Avg. CPL
−38%
Pipeline
3.4×
SQL rate
27%
Decision Makers Live audience preview
06 / 06
  • AM

    Director of Marketing

    SaaS · 250 employees

    Targeted
  • Engaged
    JK

    VP of Demand Gen

    FinTech · 800 employees

    In-market
  • RS

    Head of Growth

    Cybersec · 420 employees

    Targeted
  • LP

    Chief Revenue Officer

    HR Tech · 1,200 employees

    Targeted
  • TN

    Director of Operations

    Logistics · 600 employees

    Targeted
  • EB

    Head of Procurement

    Manufacturing · 2,400 emp.

    Targeted
Matched to your ICP via LinkedIn Campaign Manager

LinkedIn Ads · ABM

Reach the buying committee — not the noise

Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.

ABM pipeline

From 5,000 named accounts to a 75-deal pipeline

Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company — not just the click.

  1. 01

    Target accounts

    Matched company list

    5,000
  2. 02

    Engaged

    Ad + content interaction

    1,200
  3. 03

    MQLs

    Form fills & demo intent

    280
  4. 04

    SQLs

    Sales-qualified pipeline

    75
Engagement
24%
MQL rate
23%
SQL rate
27%
Ideal customer profiles

Six audiences that map to real revenue

We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters — so the budget only ever spends on the buying committee.

  • ICP/01

    Software / SaaS

    Company size
    200–500 employees
    Seniority
    Director and above
  • ICP/02

    Cybersecurity

    Company size
    500–2,000 employees
    Seniority
    CISO, VP Security
  • ICP/03

    FinTech / Banking

    Company size
    1,000+ employees
    Seniority
    Head of Risk, CFO
  • ICP/04

    Hardware / IoT

    Company size
    100–500 employees
    Seniority
    VP Engineering
  • ICP/05

    Healthcare IT

    Company size
    500–5,000 employees
    Seniority
    CIO, Director IT
  • ICP/06

    Logistics / Supply

    Company size
    250–1,000 employees
    Seniority
    VP Operations

Við hverju má búast frá FollowersYA

Job-title, company & seniority targeting
Reach decision-makers by exact job title, function, seniority, company, industry and company size — the precision LinkedIn was built for, calibrated to your real ICP.
Matched audiences & CRM upload
Company-list and contact-list matched audiences uploaded straight from your CRM — turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
Insight Tag + offline conversions
Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM — so closed-won revenue, not form fills, becomes the optimization signal.
Account-Based Marketing campaigns
Tier-1 / Tier-2 / Tier-3 ABM playbooks: ad sequencing, sales-aligned messaging and dedicated creative for the accounts your sales team actually wants to win.
Lead Gen Forms — native, pre-filled
Native Lead Gen Forms pre-filled from member profiles — driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
Account targeting at scale
Layered account-list targeting across thousands of named accounts, with frequency caps, sequencing logic and exclusion of closed-won customers and competitors.
Where we run
Linkedin
Hvað við gerum
ABM Strategy Creative Production Insight Tag & Tracking Bid & Budget Optimization Pipeline Reporting

LinkedIn Ads outcomes

What you can unlock with FollowersYA

Pipeline & MQLs

Optimized for sales-qualified pipeline — measured against CRM-stage progression and closed-won revenue, not form-fill volume.

Account-based reach

Saturate your named-account list with sequenced messaging that lands across the buying committee — exec, champion and end user.

Thought leadership

Document Ads, executive amplification and Sponsored Content that builds category authority with the buyers who decide your next renewal cycle.

Transparent, performance-aligned pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your pipeline, not our invoice.

LinkedIn Ads Management

Full-funnel LinkedIn Ads management — ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.

Spend tiers & % rate

  • 20%
    Starter — under 5K monthly spend
    Single funnel, prospecting + retargeting, weekly creative iteration.
  • 18%
    Growth — 5K to 25K monthly spend
    Multi-objective campaigns, lookalike testing, dedicated creative cycle.
  • 15%
    Scale — 25K to 100K monthly spend
    Advantage+ + manual segmentation, weekly strategy calls, multivariate testing.
  • 12%
    Enterprise — 100K+ monthly spend
    Dedicated strategist, custom creative pod, server-side tracking audits, custom SLAs.

Base management fee

Starting from 999 USD/á

+ 12-20% of monthly ad spend

Request audit

Ad spend invoiced by LinkedIn directly. Management fee invoiced monthly with full pipeline reporting.

Algengar spurningar

What is the minimum monthly ad spend you recommend on LinkedIn Ads?

We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher — below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.

What kind of cost-per-lead can we expect on LinkedIn?

B2B CPL benchmarks on LinkedIn range from 75 to 250 USD depending on industry, ICP narrowness and offer type. Native Lead Gen Forms typically run 30-50% below off-platform landing-page CPLs. We baseline against your industry then drive a 20-40% improvement over the first 90 days through bid, audience and creative iteration.

Can you run ABM campaigns at scale?

Yes — we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.

Do you integrate with Sales Navigator and CRM?

Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions — so the algorithm optimizes against revenue, not MQLs.

Let's talk about your campaigns

Tell us about your ICP, target accounts and current ad spend — we respond within one business day with a free account audit and proposal.

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Free account audit included
Svarfrestur
Svarað innan 1 virks dags — venjulega fyrr.
Netfang
Kynning
Insight Tag audit + first campaign launched within week one.

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