B2B Performance Partner

LinkedIn Ads

Issue 01 · Pipeline Edition

Reach B2B decision-makers where they actually buy. followersya manages every layer of your LinkedIn Ads stack . Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms, so every dollar of media drives pipeline, not just impressions.

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Avg. CPL: −38%
Pipeline: 3.4×
SQL rate: 27%

Decision Makers Live audience preview

06 / 06

AM

Director of Marketing

SaaS · 250 employees

Targeted
Engaged

JK

VP of Demand Gen

FinTech · 800 employees

In-market
RS

Head of Growth

Cybersec · 420 employees

Targeted
LP

Chief Revenue Officer

HR Tech · 1,200 employees

Targeted
TN

Director of Operations

Logistics · 600 employees

Targeted
EB

Head of Procurement

Manufacturing · 2,400 emp.

Targeted

Matched to your ICP via LinkedIn Campaign Manager

ABM · v1

LinkedIn Ads · ABM

Reach the buying committee, not the noise

Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.

ABM pipeline

From 5,000 named accounts to a 75-deal pipeline

Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company, not just the click.

01

Target accounts

Matched company list

5,000
02

Engaged

Ad + content interaction

1,200
03

MQLs

Form fills & demo intent

280
04

SQLs

Sales-qualified pipeline

75

Engagement: 24%
MQL rate: 23%
SQL rate: 27%

Ideal customer profiles

Six audiences that map to real revenue

We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters, so the budget only ever spends on the buying committee.

ICP/01

Software / SaaS

Company size

200–500 employees

Seniority

Director and above
ICP/02

Cybersecurity

Company size

500–2,000 employees

Seniority

CISO, VP Security
ICP/03

FinTech / Banking

Company size

1,000+ employees

Seniority

Head of Risk, CFO
ICP/04

Hardware / IoT

Company size

100–500 employees

Seniority

VP Engineering
ICP/05

Healthcare IT

Company size

500–5,000 employees

Seniority

CIO, Director IT
ICP/06

Logistics / Supply

Company size

250–1,000 employees

Seniority

VP Operations

Apa yang boleh dijangka daripada followersya

Targeting por cargo, empresa y seniority: Reach decision-makers by exact job title, function, seniority, company, industry and company size, the precision LinkedIn was built for, calibrated to your real ICP.
Audiencias a juego y carga de CRM: Company-list and contact-list matched audiences uploaded straight from your CRM, turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
Insight Tag + conversiones offline: Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM, so closed-won revenue, not form fills, becomes the optimization signal.
Campañas de Account-Based Marketing: Playbooks ABM Tier-1 / Tier-2 / Tier-3: secuenciación de anuncios, mensajes alineados con ventas y creatividad dedicada para las cuentas que tu equipo de ventas de verdad quiere ganar.
Lead Gen Forms, native, pre-filled: Native Lead Gen Forms pre-filled from member profiles, driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
Segmentación de cuentas a escala: Targeting por listas de cuentas en capas para miles de cuentas nombradas, con límites de frecuencia, lógica de secuenciación y exclusión de clientes cerrados (closed-won) y competidores.

Dónde publicamos

Apa yang kami lakukan

Estrategia ABM Producción creativa Insight Tag & Tracking Optimización de puja y presupuesto Reporting de pipeline

Resultados con anuncios de LinkedIn

Lo que puedes desbloquear con followersya

Pipeline y MQLs

Optimized for sales-qualified pipeline, measured against CRM-stage progression and closed-won revenue, not form-fill volume.

Alcance basado en cuentas

Saturate your named-account list with sequenced messaging that lands across the buying committee, exec, champion and end user.

Liderazgo de pensamiento

Document Ads, amplificación de ejecutivos y Sponsored Content que construyen autoridad en la categoría con los compradores que deciden tu próximo ciclo de renovación.

Precios transparentes y alineados al rendimiento

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your pipeline, not our invoice.

Gestión de anuncios de LinkedIn

Full-funnel LinkedIn Ads management . ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.

Satu kadar tetap untuk setiap rangkaian. Tiada peringkat, tiada yuran penyediaan.

PRO

5% dengan PRO · Yuran Iklan Berbayar dengan diskaun

Yuran pengurusan

10%

daripada perbelanjaan iklan bulanan

5% dengan PRO

Perbelanjaan iklan minimum 500 USD sebulan

Pide una auditoría

El gasto en anuncios se factura directamente por LinkedIn. La tarifa de gestión se factura mensualmente con reporte completo del pipeline.

Soalan Lazim

¿Cuál es la inversión publicitaria mínima mensual que recomiendas en LinkedIn Ads?

We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher, below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.

¿Qué tipo de CPL podemos esperar en LinkedIn?

Los benchmarks de CPL B2B en LinkedIn van de 75 a 250 USD según la industria, qué tan estrecho sea tu ICP y el tipo de oferta. Las Native Lead Gen Forms suelen costar 30-50% menos que los CPL de landing pages fuera de la plataforma. Tomamos como base tu industria y luego logramos una mejora del 20-40% en los primeros 90 días con iteraciones de puja, audiencia y creatividad.

¿Puedes ejecutar campañas ABM a escala?

Yes, we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.

¿Te integras con Sales Navigator y CRM?

Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions, so the algorithm optimizes against revenue, not MQLs.

Hablemos de tus campañas

Tell us about your ICP, target accounts and current ad spend, we respond within one business day with a free account audit and proposal.

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Emel: noreply-bot@followersya.com
Pengenalan: Auditoría de Insight Tag + primera campaña lanzada dentro de la primera semana.