B2B Performance Partner

Publicités LinkedIn

Issue 01 · Pipeline Edition

Reach B2B decision-makers where they actually buy. followersya manages every layer of your LinkedIn Ads stack . Insight Tag setup, ICP targeting, Account-Based Marketing playbooks and native Lead Gen Forms, so every dollar of media drives pipeline, not just impressions.

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Avg. CPL: −38%
Pipeline: 3.4×
SQL rate: 27%

Decision Makers Live audience preview

06 / 06

AM

Director of Marketing

SaaS · 250 employees

Targeted
Engaged

JK

VP of Demand Gen

FinTech · 800 employees

In-market
RS

Head of Growth

Cybersec · 420 employees

Targeted
LP

Chief Revenue Officer

HR Tech · 1,200 employees

Targeted
TN

Director of Operations

Logistics · 600 employees

Targeted
EB

Head of Procurement

Manufacturing · 2,400 emp.

Targeted

Matched to your ICP via LinkedIn Campaign Manager

ABM · v1

LinkedIn Ads · ABM

Reach the buying committee, not the noise

Account-Based Marketing on LinkedIn lets us narrow the universe to the companies you actually want to close, then guide each named account from cold list to sales-qualified opportunity.

ABM pipeline

From 5,000 named accounts to a 75-deal pipeline

Every stage is measured in LinkedIn Campaign Manager and synced back to your CRM, so attribution stays attached to the company, not just the click.

01

Target accounts

Matched company list

5,000
02

Engaged

Ad + content interaction

1,200
03

MQLs

Form fills & demo intent

280
04

SQLs

Sales-qualified pipeline

75

Engagement: 24%
MQL rate: 23%
SQL rate: 27%

Ideal customer profiles

Six audiences that map to real revenue

We build LinkedIn matched audiences from your CRM, layered with industry, headcount and seniority filters, so the budget only ever spends on the buying committee.

ICP/01

Software / SaaS

Company size

200–500 employees

Seniority

Director and above
ICP/02

Cybersecurity

Company size

500–2,000 employees

Seniority

CISO, VP Security
ICP/03

FinTech / Banking

Company size

1,000+ employees

Seniority

Head of Risk, CFO
ICP/04

Hardware / IoT

Company size

100–500 employees

Seniority

VP Engineering
ICP/05

Healthcare IT

Company size

500–5,000 employees

Seniority

CIO, Director IT
ICP/06

Logistics / Supply

Company size

250–1,000 employees

Seniority

VP Operations

À quoi s’attendre avec followersya

Ciblage par poste, entreprise & niveau hiérarchique: Reach decision-makers by exact job title, function, seniority, company, industry and company size, the precision LinkedIn was built for, calibrated to your real ICP.
Audiences similaires & import CRM: Company-list and contact-list matched audiences uploaded straight from your CRM, turning your target-account list into a high-fidelity LinkedIn campaign in a single push.
Insight Tag + conversions hors-ligne: Full LinkedIn Insight Tag implementation, conversion API and offline conversion uploads from your CRM, so closed-won revenue, not form fills, becomes the optimization signal.
Campagnes de Account-Based Marketing: Playbooks ABM Tier-1 / Tier-2 / Tier-3 : séquençage des ads, messages alignés ventes et créatifs dédiés pour les comptes que ta team Sales veut vraiment remporter.
Lead Gen Forms, native, pre-filled: Native Lead Gen Forms pre-filled from member profiles, driving 3-5x higher conversion rates than off-platform landing pages, with CRM sync via Zapier, HubSpot or Salesforce.
Ciblage des comptes à grande échelle: Ciblage par listes de comptes superposées sur des milliers de comptes nommés, avec des plafonds de fréquence, une logique de séquençage et l’exclusion des clients “closed-won” et des concurrents.

Où on diffuse

Ce que nous faisons

Stratégie ABM Production créative Insight Tag & tracking Optimisation des enchères & du budget Reporting du pipeline

Résultats des LinkedIn Ads

Ce que tu peux débloquer avec followersya

Pipeline & MQLs

Optimized for sales-qualified pipeline, measured against CRM-stage progression and closed-won revenue, not form-fill volume.

Portée basée sur les comptes

Saturate your named-account list with sequenced messaging that lands across the buying committee, exec, champion and end user.

Leadership d’opinion

Document Ads, amplification par des dirigeants et Sponsored Content qui construisent ton autorité dans la catégorie auprès des acheteurs qui décident de ton prochain cycle de renouvellement.

Tarification transparente, alignée sur la performance

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your pipeline, not our invoice.

Gestion des LinkedIn Ads

Full-funnel LinkedIn Ads management . ABM strategy, Insight Tag, creative, bidding and pipeline reporting. Monthly, rolling, cancel anytime. Ad spend billed by LinkedIn directly to your account; you keep 100% control of media budget.

Un tarif unique sur tous les réseaux. Pas de paliers, pas de frais d'installation.

PRO

5% avec PRO · Frais de publicité payante réduits

Frais de gestion

10%

du budget pub mensuel

5% avec PRO

Dépense pub minimale de 500 USD par mois

Demander un audit

Dépenses pub facturées directement par LinkedIn. Frais de gestion facturés chaque mois avec reporting complet du pipeline.

Questions fréquemment posées

Quel est le budget publicitaire mensuel minimum que tu recommandes sur LinkedIn Ads ?

We recommend a minimum of 5,000 USD/month in LinkedIn ad spend. CPMs on LinkedIn run 3-5x higher than Meta because the targeting precision is higher, below 5K/month there is not enough impression volume to read CTRs, exit learning and iterate creative reliably.

À quel niveau de CPL (coût par lead) peut-on s’attendre sur LinkedIn ?

Les benchmarks de CPL B2B sur LinkedIn vont de 75 à 250 USD selon le secteur, la précision de ton ICP et le type d’offre. Les Native Lead Gen Forms tournent généralement 30 à 50% en dessous des CPL des pages de destination hors plateforme. On part de ton secteur comme référence, puis on vise une amélioration de 20 à 40% sur les 90 premiers jours grâce à l’optimisation des enchères, des audiences et des créations.

Tu peux lancer des campagnes ABM à grande échelle ?

Yes, we routinely run tiered ABM programs across hundreds to thousands of named accounts, with separate creative tracks per tier, per persona and per buying-committee role. Account-list uploads, sales-team alignment and CRM sync are part of every ABM engagement.

Tu t’intègres à Sales Navigator et au CRM ?

Yes. We sync target-account lists from Sales Navigator into Campaign Manager, pipe Lead Gen Form leads into HubSpot, Salesforce, Pipedrive or Marketo, and push closed-won data back to LinkedIn as offline conversions, so the algorithm optimizes against revenue, not MQLs.

On parle de tes campagnes ?

Tell us about your ICP, target accounts and current ad spend, we respond within one business day with a free account audit and proposal.

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Site web

Budget pub mensuel

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Audit gratuit de ton compte inclus

Délai de réponse: Reply within 1 business day, usually sooner.
E-mail: noreply-bot@followersya.com
Onboarding: Audit Insight Tag + première campagne lancée dès la première semaine.