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Case Study 4K · HDR
FY

How we drove 4M views for [client]

1:24 / 3:16
Video-first media agency

YouTube Ads

Video advertising that turns attention into measurable demand. FollowersYA manages every layer of your YouTube Ads stack — TrueView in-stream and discovery, bumper ads, masthead, YouTube Shorts ads and Connected TV — so every second of video spend builds reach, recall and revenue.

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Every YouTube format, covered

Built for every YouTube format

From bumpers to Connected TV — we craft video for every placement.

Skip Ad
0:30

TrueView In-Stream

Skippable pre-roll

0:30
Unskippable
0:06

Bumper Ad

Six-second hook

0:06
Ad
1:15

In-feed Video

Discovery & Home feed

1:15
Shorts
12K 284
0:45

YouTube Shorts

Vertical 9:16

9:16
Masthead / CTV
0:20

Masthead & Connected TV

Big-screen takeovers

21:9

What to expect from FollowersYA

Video creative production
Hook-first video ads engineered for the first 5 seconds — scripts, edits and captions tailored to skippable in-stream, bumpers and YouTube Shorts. Production-ready creative drops every month.
Custom intent + affinity audiences
Reach viewers based on what they search on Google and watch on YouTube — custom intent keyword audiences, affinity segments, life-event targeting and in-market layers tuned to your funnel stage.
Google Ads + GA4 conversion tracking
Full Google Ads conversion tags, GA4 enhanced measurement, Google Tag Manager server-side containers and consent-mode v2 — so view-through and engaged-view conversions report accurately end-to-end.
Sequential storytelling campaigns
Ad sequencing that walks viewers through a narrative across multiple impressions — teaser, story, proof, call-to-action — using YouTube ad-sequence templates that compound recall and conversion.
YouTube Shorts vertical ads
Vertical 9:16 creative built natively for YouTube Shorts feeds — short-form hooks, sound-on creative, captions and CTA overlays optimized for mobile thumb-stoppers.
Brand suitability + placement controls
Inventory-mode tuning, content-exclusion lists, placement allow/deny lists and post-campaign placement audits — so your ads never run next to content that damages your brand.
Where we run
Youtube
What we do
Campaign Strategy Video Creative Production Conversion Tracking Bid & Budget Optimization Reporting & Insights

YouTube Ads outcomes

What you can unlock with FollowersYA

Video views & completion

Optimized for view rate, completion rate and engaged views — measured against the audience segments most likely to convert downstream, not just cheap impressions.

Branded search lift

YouTube campaigns engineered to drive measurable lifts in branded search volume and direct traffic — proven via Google Brand Lift studies and search-query reports.

Connected TV reach

Premium reach on the living-room screen via YouTube on Connected TV — share-of-voice at TV scale without TV-buying complexity, measured down to the household.

Transparent, performance-aligned pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your growth, not our invoice.

YouTube Ads Management

Full-funnel YouTube Ads management — strategy, video creative, conversion tracking, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Google directly to your account; you keep 100% control of media budget.

Spend tiers & % rate

  • 20%
    Starter — under 5K monthly spend
    Single funnel, prospecting + retargeting, weekly creative iteration.
  • 18%
    Growth — 5K to 25K monthly spend
    Multi-objective campaigns, lookalike testing, dedicated creative cycle.
  • 15%
    Scale — 25K to 100K monthly spend
    Advantage+ + manual segmentation, weekly strategy calls, multivariate testing.
  • 12%
    Enterprise — 100K+ monthly spend
    Dedicated strategist, custom creative pod, server-side tracking audits, custom SLAs.

Base management fee

Starting from 999 USD/mo

+ 12-20% of monthly ad spend

Request audit

Ad spend invoiced by Google directly. Management fee invoiced monthly with full reporting.

5 out of 5 stars

“CPV dropped from 0.08 to 0.03 USD in 60 days while view rate climbed past 38%. The hook-first creative rebuild is what finally made TrueView profitable for us.” — Head of Growth, DTC skincare brand
“Branded search lift jumped 47% during our YouTube flight — Google Brand Lift confirmed it and our SEM CPCs got cheaper as a side effect. Real incrementality, not last-click theater.” — CMO, B2B SaaS platform
“Our masthead launch hit 0.71% CTR — almost double the benchmark. The team built three creative variants and ran a same-day swap on day two when one started winning.” — Founder, boutique fitness chain
“YouTube Shorts ads were a black box for us until FollowersYA. Vertical creative + sound-on hooks pushed view rate to 52% and engaged-view CPA below our Search baseline.” — Ecommerce Director, food delivery app
“Previous agency pumped budget into broad bumpers with zero conversion lift. FollowersYA layered custom intent + sequential storytelling and recovered measurable ROAS within month two.” — Brand Manager, fashion retailer
“Connected TV reach finally feels measurable. Household-level frequency capping plus geo-holdout testing gave us TV-scale awareness at a fraction of linear CPM.” — Head of Performance, media startup
“Best video agency we have worked with. Engaged-view conversions tracking was set up cleanly, brand-suitability reports come weekly, and creative drops never miss the cycle.” — Marketing Director, consumer goods brand
“CPV dropped from 0.08 to 0.03 USD in 60 days while view rate climbed past 38%. The hook-first creative rebuild is what finally made TrueView profitable for us.” — Head of Growth, DTC skincare brand
“Branded search lift jumped 47% during our YouTube flight — Google Brand Lift confirmed it and our SEM CPCs got cheaper as a side effect. Real incrementality, not last-click theater.” — CMO, B2B SaaS platform
“Our masthead launch hit 0.71% CTR — almost double the benchmark. The team built three creative variants and ran a same-day swap on day two when one started winning.” — Founder, boutique fitness chain
“YouTube Shorts ads were a black box for us until FollowersYA. Vertical creative + sound-on hooks pushed view rate to 52% and engaged-view CPA below our Search baseline.” — Ecommerce Director, food delivery app
“Previous agency pumped budget into broad bumpers with zero conversion lift. FollowersYA layered custom intent + sequential storytelling and recovered measurable ROAS within month two.” — Brand Manager, fashion retailer
“Connected TV reach finally feels measurable. Household-level frequency capping plus geo-holdout testing gave us TV-scale awareness at a fraction of linear CPM.” — Head of Performance, media startup
“Best video agency we have worked with. Engaged-view conversions tracking was set up cleanly, brand-suitability reports come weekly, and creative drops never miss the cycle.” — Marketing Director, consumer goods brand

Frequently asked questions

What is the minimum monthly ad spend you recommend on YouTube Ads?

We recommend a minimum of 1,500 USD/month in YouTube media spend so that view-rate and conversion data populate quickly enough to optimize creative and bidding within the first 30 days. Below that, frequency is too low to draw reliable conclusions on view-through impact.

What video lengths do you recommend for each YouTube ad format?

Bumper ads run a fixed 6 seconds. Skippable in-stream typically performs best at 15-30 seconds with a hard hook in the first 5. Non-skippable maxes at 15-20 seconds depending on region. YouTube Shorts and in-feed video reward 15-60 seconds of vertical, sound-on storytelling. We produce edits in every required length from a single shoot.

How do you handle brand safety on YouTube?

We default to limited-inventory mode, layer in custom content-exclusion topics, exclude sensitive categories, deny-list specific channels and run weekly placement reports — pruning any URL or channel that drives suspect traffic. Where required, we configure third-party brand-safety verification (IAS, DV) to log every impression.

How do you measure view-through conversions and incrementality?

Engaged-view conversions (EVC) attribute conversions to viewers who watched 10+ seconds of a skippable ad and converted within a configurable window. We pair that with Google Brand Lift studies, geo-holdout tests and GA4 path analysis so you can separate genuine YouTube-driven lift from last-click overlap with Search and Performance Max.

Let's talk about your campaigns

Tell us about your goals, current ad spend and target audience — we respond within one business day with a free account audit and proposal.

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Free account audit included
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Reply within 1 business day — usually sooner.
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Onboarding
Conversion-tracking audit + first video campaign launched within week one.

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