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Case Study 4K · HDR
FY

How we drove 4M views for [client]

1:24 / 3:16
Video-first media agency

YouTube-annonser

Video advertising that turns attention into measurable demand. followersya manages every layer of your YouTube Ads stack . TrueView in-stream and discovery, bumper ads, masthead, YouTube Shorts ads and Connected TV, so every second of video spend builds reach, recall and revenue.

Every YouTube format, covered

Built for every YouTube format

From bumpers to Connected TV, we craft video for every placement.

Skip Ad
0:30

TrueView In-Stream

Skippable pre-roll

0:30
Unskippable
0:06

Bumper Ad

Six-second hook

0:06
Ad
1:15

In-feed Video

Discovery & Home feed

1:15
Shorts
12K 284
0:45

YouTube Shorts

Vertical 9:16

9:16
Masthead / CTV
0:20

Masthead & Connected TV

Big-screen takeovers

21:9

Hva du kan forvente fra followersya

Producció de creatiu de vídeo
Hook-first video ads engineered for the first 5 seconds, scripts, edits and captions tailored to skippable in-stream, bumpers and YouTube Shorts. Production-ready creative drops every month.
Audiencias de intención y afinidad a medida
Reach viewers based on what they search on Google and watch on YouTube, custom intent keyword audiences, affinity segments, life-event targeting and in-market layers tuned to your funnel stage.
Seguiment de conversions de Google Ads + GA4
Full Google Ads conversion tags, GA4 enhanced measurement, Google Tag Manager server-side containers and consent-mode v2, so view-through and engaged-view conversions report accurately end-to-end.
Kampagner med sekventeret storytelling
Ad sequencing that walks viewers through a narrative across multiple impressions, teaser, story, proof, call-to-action, using YouTube ad-sequence templates that compound recall and conversion.
Anuncios verticais de YouTube Shorts
Vertical 9:16 creative built natively for YouTube Shorts feeds, short-form hooks, sound-on creative, captions and CTA overlays optimized for mobile thumb-stoppers.
Controls de brand suitability + ubicació
Inventory-mode tuning, content-exclusion lists, placement allow/deny lists and post-campaign placement audits, so your ads never run next to content that damages your brand.
Waar ons dit laat loop
Youtube
Det vi gjør
Kampanjestrategi Producció de creatiu de vídeo Seguimiento de conversiones Optimització de Bid i Pressupost Rapportering & indsigt

YouTube Ads-uitkomste

Wat jy kan ontsluit met followersya

Vistes de vídeo i finalització

Optimized for view rate, completion rate and engaged views, measured against the audience segments most likely to convert downstream, not just cheap impressions.

Increment de cerca de marca

YouTube campaigns engineered to drive measurable lifts in branded search volume and direct traffic, proven via Google Brand Lift studies and search-query reports.

Connected TV-bereik

Premium reach on the living-room screen via YouTube on Connected TV, share-of-voice at TV scale without TV-buying complexity, measured down to the household.

Preus transparents i alineats amb el rendiment

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate, incentives stay aligned with your growth, not our invoice.

YouTube Ads-bestuur

Full-funnel YouTube Ads management, strategy, video creative, conversion tracking, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Google directly to your account; you keep 100% control of media budget.

Én fast pris på alle nettverk. Ingen nivåer, ingen oppstartsgebyrer.

5% med PRO · Rabatterte avgifter for betalte annonser.

Administrasjonsgebyr

10%

av månedlige annonsekostnader

5% med PRO

Minimum annonsebudsjett på 500 USD per måned

Anmod om audit

El gasto en anuncios se factura directamente por Google. La tarifa de gestión se factura mensualmente con reporting completo.

5 av 5 stjerner

“CPV is in 60 dagen gedaald van 0.08 naar 0.03 USD, terwijl de view rate boven de 38% is uitgekomen. De creative rebuild met de hook eerst is wat TrueView eindelijk winstgevend maakte voor ons.” · Cap de creixement, marca de skincare DTC
“Branded search lift jumped 47% during our YouTube flight . Google Brand Lift confirmed it and our SEM CPCs got cheaper as a side effect. Real incrementality, not last-click theater.” · CMO, B2B SaaS-plattform
“Our masthead launch hit 0.71% CTR, almost double the benchmark. The team built three creative variants and ran a same-day swap on day two when one started winning.” · Gründer, boutique treningskjede
“YouTube Shorts-advertensies was vir ons ’n swart boks totdat followersya. Vertikale kreatief + sound-on-hake het die kyktempo tot 52% gedruk en die engaged-view CPA onder ons Search-baseline gebring.” · Director/a de Ecommerce, app de delivery de comida
“La agencia anterior metió presupuesto en bumpers amplios con cero mejora en conversiones. followersya añadió intención personalizada + storytelling secuencial y recuperó un ROAS medible dentro del mes dos.” · Brand Manager, motebutikk
“Connected TV-bereik voelt eindelijk meetbaar. Frequency capping op huishoudniveau plus geo-holdout testing gaf ons TV-scale awareness voor een fractie van de linear CPM.” · Responsable de Performance, startup de medios
“La millor agència de vídeo amb la qual hem treballat. El tracking de conversions per engaged-view es va configurar net, els informes de brand-suitability arriben setmanalment, i les publicacions de creativitat no fallen mai el cicle.” · Director/a de Màrqueting, marca de béns de consum
“CPV is in 60 dagen gedaald van 0.08 naar 0.03 USD, terwijl de view rate boven de 38% is uitgekomen. De creative rebuild met de hook eerst is wat TrueView eindelijk winstgevend maakte voor ons.” · Cap de creixement, marca de skincare DTC
“Branded search lift jumped 47% during our YouTube flight . Google Brand Lift confirmed it and our SEM CPCs got cheaper as a side effect. Real incrementality, not last-click theater.” · CMO, B2B SaaS-plattform
“Our masthead launch hit 0.71% CTR, almost double the benchmark. The team built three creative variants and ran a same-day swap on day two when one started winning.” · Gründer, boutique treningskjede
“YouTube Shorts-advertensies was vir ons ’n swart boks totdat followersya. Vertikale kreatief + sound-on-hake het die kyktempo tot 52% gedruk en die engaged-view CPA onder ons Search-baseline gebring.” · Director/a de Ecommerce, app de delivery de comida
“La agencia anterior metió presupuesto en bumpers amplios con cero mejora en conversiones. followersya añadió intención personalizada + storytelling secuencial y recuperó un ROAS medible dentro del mes dos.” · Brand Manager, motebutikk
“Connected TV-bereik voelt eindelijk meetbaar. Frequency capping op huishoudniveau plus geo-holdout testing gaf ons TV-scale awareness voor een fractie van de linear CPM.” · Responsable de Performance, startup de medios
“La millor agència de vídeo amb la qual hem treballat. El tracking de conversions per engaged-view es va configurar net, els informes de brand-suitability arriben setmanalment, i les publicacions de creativitat no fallen mai el cicle.” · Director/a de Màrqueting, marca de béns de consum

Ofte stilte spørsmål

Wat is die minimum maandelikse advertensie-uitgawe wat jy aanbeveel op YouTube Ads?

Recomendamos un mínimo de 1.500 USD/mes en inversión en medios para YouTube para que los datos de view-rate y conversión se carguen lo bastante rápido como para optimizar creatividades y pujas dentro de los primeros 30 días. Por debajo de eso, la frecuencia es demasiado baja para sacar conclusiones fiables sobre el impacto del view-through.

Watter videolengtes beveel jy aan vir elke YouTube-adformaat?

Els Bumper ads duren 6 segons fixos. Els in-stream saltables solen rendir millor entre 15-30 segons, amb un ganxo fort als primers 5. Els no-saltables arriben a 15-20 segons segons la regió. YouTube Shorts i el vídeo dins del feed premien 15-60 segons d’històries verticals amb so. Fem edicions a totes les durades necessàries a partir d’una sola sessió de rodatge.

¿Cómo gestionas la seguridad de marca en YouTube?

We default to limited-inventory mode, layer in custom content-exclusion topics, exclude sensitive categories, deny-list specific channels and run weekly placement reports, pruning any URL or channel that drives suspect traffic. Where required, we configure third-party brand-safety verification (IAS, DV) to log every impression.

¿Cómo mides las conversiones por visualización y la incrementabilidad?

Las conversiones por visualización comprometida (EVC) atribuyen conversiones a quienes vieron 10+ segundos de un anuncio que se puede omitir y convirtieron dentro de una ventana configurable. Lo combinamos con estudios de Google Brand Lift, pruebas geo-holdout y análisis de rutas en GA4 para que puedas separar el incremento real impulsado por YouTube de la superposición de último clic con Search y Performance Max.

Parlem de les teves campanyes

Tell us about your goals, current ad spend and target audience, we respond within one business day with a free account audit and proposal.

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Auditoria gratuïta del teu compte inclosa
Svartid
Reply within 1 business day, usually sooner.
Onboarding
Auditoría de seguimiento de conversiones + primera campaña de vídeo lanzada en la primera semana.