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Audio-First Agency

Spotify Ads

Audio-first advertising on Spotify that earns share-of-ear, not just impressions. FollowersYA manages every layer of your Spotify Ads stack — audio ads between tracks, video takeovers, podcast sponsorships across the Spotify Audience Network and Spotify Ad Studio campaigns — so every second of audio works as hard as your brand deserves.

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Avg listen-thru
95%
Ad formats
8+
Markets live
180+
Now Playing
LIVE
Brand 0:30

Brand campaign — 30s spot

FollowersYA · 2026

0:11 0:30
Now Playing

Audio that shows up in the moment

From workouts to commutes — we hand-craft creative for the contexts your audience actually listens in.

Workout

Morning · Evening

High-energy playlists, 30-60 min sessions

Study

Evening blocks

Focus playlists, deep-work loops

Party

Saturday peak

Saturday-night peak hours

Commute

AM · PM

Morning + evening, mobile-first

What to expect from FollowersYA

Audio creative production
End-to-end audio asset production — script, voiceover casting, music bed licensing and mastering — built to Spotify Ad Studio specs across 15s, 30s and longer companion video formats.
Real-time context targeting
Reach listeners by mood and moment — workout, study, commute, party and chill playlists — using Spotify first-party signals that competing audio platforms simply cannot match.
Podcast genre targeting via SPAN
Programmatic podcast buys via the Spotify Audience Network — genre, interest and listen-completion signals that surface your brand on the shows your audience already trusts.
Reach + frequency planning
Always-on reach and frequency plans built from Spotify Ad Studio forecasts — capped to avoid listener fatigue and pulsed to match seasonal demand peaks.
Cross-format storytelling
Sequenced creative journeys — audio prospecting feeds video takeovers, video viewers retarget into display banners — so every impression compounds toward a measurable lift.
Brand lift studies
Spotify-native brand lift studies measuring ad recall, awareness, consideration and purchase intent — third-party validated, broken out by audience segment and creative variant.
Where we run
Spotify
What we do
Audio Strategy Creative Production Ad Studio & SPAN Setup Reach & Frequency Optimization Brand Lift Reporting

Spotify Ads outcomes

What you can unlock with FollowersYA

Always-on audio reach

Sustained share-of-ear across Spotify free-tier listeners — frequency-capped, mood-targeted and refreshed monthly so your brand never fades into the background.

Podcast sponsorship integration

Curated podcast sponsorship packages — host-read integrations and SPAN programmatic buys — that put your brand inside the conversations your audience already loves.

Multi-format storytelling

Audio, video takeovers and display banners sequenced into one narrative — so each format carries a chapter, not a repeat, of your brand story.

Transparent, performance-aligned pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your growth, not our invoice.

Spotify Ads Management

Full-funnel Spotify Ads management — audio strategy, creative production, Ad Studio + SPAN setup, reach planning and brand lift reporting. Monthly, rolling, cancel anytime. Ad spend billed by Spotify directly to your account; you keep 100% control of media budget.

Spend tiers & % rate

  • 20%
    Starter — under 5K monthly spend
    Single audio funnel, mood-targeted prospecting plus retargeting display, monthly creative refresh.
  • 18%
    Growth — 5K to 25K monthly spend
    Audio + video takeover mix, SPAN podcast layer, dedicated audio creative cycle.
  • 15%
    Scale — 25K to 100K monthly spend
    Multi-format sequencing, sponsored sessions, host-read podcast integrations, brand lift studies.
  • 12%
    Enterprise — 100K+ monthly spend
    Dedicated audio strategist, custom voice + music production pod, Marquee campaigns, custom SLAs.

Base management fee

Starting from 999 USD/mo

+ 12-20% of monthly ad spend

Request audit

Ad spend invoiced by Spotify directly. Management fee invoiced monthly with full reporting.

5 out of 5 stars

“Audio-first prospecting unlocked an entirely new acquisition channel for our DTC line. Brand lift jumped 11 points in the first quarter — and the audio creative still feels current six months in.” — Head of Growth, DTC skincare brand
“Their podcast sponsorship pod nailed three host-read integrations on shows our audience already lives in. Branded search lifted 38% the same month — that almost never happens with audio.” — CMO, B2B SaaS platform
“We scaled Spotify spend from 6K to 40K monthly without ad recall ever softening. The frequency-cap discipline and creative rotation cadence are the real moat.” — Founder, boutique fitness chain
“Brand lift study came back +14 points on purchase intent versus a 3-point category average. Spotify finally has a number our CFO actually nods at.” — Ecommerce Director, food delivery app
“SPAN podcast targeting reached our exact buyer persona at half the CPM of our previous network. Audience-based audio is the channel everyone is sleeping on.” — Brand Manager, fashion retailer
“Sequenced audio → video takeover → display lifted attributed conversions 22% over our flat audio-only baseline. Multi-format storytelling is not a buzzword for them, it is how they buy.” — Head of Performance, media startup
“Best Spotify partner we have worked with. Real audio production, transparent reach reporting, brand lift studies that actually ship — and zero filler hours on the invoice.” — Marketing Director, consumer goods brand
“Audio-first prospecting unlocked an entirely new acquisition channel for our DTC line. Brand lift jumped 11 points in the first quarter — and the audio creative still feels current six months in.” — Head of Growth, DTC skincare brand
“Their podcast sponsorship pod nailed three host-read integrations on shows our audience already lives in. Branded search lifted 38% the same month — that almost never happens with audio.” — CMO, B2B SaaS platform
“We scaled Spotify spend from 6K to 40K monthly without ad recall ever softening. The frequency-cap discipline and creative rotation cadence are the real moat.” — Founder, boutique fitness chain
“Brand lift study came back +14 points on purchase intent versus a 3-point category average. Spotify finally has a number our CFO actually nods at.” — Ecommerce Director, food delivery app
“SPAN podcast targeting reached our exact buyer persona at half the CPM of our previous network. Audience-based audio is the channel everyone is sleeping on.” — Brand Manager, fashion retailer
“Sequenced audio → video takeover → display lifted attributed conversions 22% over our flat audio-only baseline. Multi-format storytelling is not a buzzword for them, it is how they buy.” — Head of Performance, media startup
“Best Spotify partner we have worked with. Real audio production, transparent reach reporting, brand lift studies that actually ship — and zero filler hours on the invoice.” — Marketing Director, consumer goods brand

Frequently asked questions

What is the minimum monthly ad spend you recommend on Spotify Ads?

We recommend a minimum of 1,500 USD/month in working media to hit statistically meaningful reach within Spotify Ad Studio and unlock self-serve brand lift studies. Below that, audience overlap and frequency caps make optimization unreliable.

What audio creative do we need to provide — or do you produce it?

We produce it in full. Spotify accepts 15s and 30s audio (plus 24-bit WAV companion images and optional video takeovers); we handle scriptwriting, voice casting, music bed licensing and mastering to Spotify Ad Studio loudness specs. You approve, we ship.

How do podcast ads differ from music streaming ads on Spotify?

Music ads target listeners by playlist mood, genre and real-time context (workout, study, commute) and run between tracks on free-tier accounts. Podcast ads — bought via the Spotify Audience Network — reach paid and free listeners, target by show genre and listen behavior, and typically deliver higher attention and recall at a higher CPM.

How do you measure success on an audio platform with no clicks?

Spotify-native brand lift studies (ad recall, awareness, consideration, purchase intent), pixel-based site visitation and conversion lift, plus post-impression attribution windows tied to your CRM or e-commerce backend. We benchmark every campaign against category-specific Spotify averages.

Let's talk about your campaigns

Tell us about your goals, current ad spend and target audience — we respond within one business day with a free account audit and proposal.

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Free account audit included
Reply time
Reply within 1 business day — usually sooner.
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Onboarding
Audio creative kickoff + first campaign live within week one.

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