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Visual discovery engine

Pinterest Ads

High-intent visual discovery advertising on Pinterest — for shopping, lifestyle, weddings, home and beauty brands. FollowersYA manages every layer of your Pinterest Ads stack — Idea Pins, Shopping ads, Promoted carousels, catalog feeds and Conversions API — so every dollar reaches buyers in active planning mode.

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Plan now. Buy later. Win the season.

What to expect from FollowersYA

Visual creative production for Pinterest aesthetic
Pin-native creative built for the Pinterest aesthetic — vertical 2:3 stills, lifestyle photography, branded text overlays and seasonal moodboards that feel discovered, not advertised.
Catalog feed + Shopping ads
Product catalog ingestion, automatic feed grouping and Shopping ad rollout — every SKU becomes a shoppable Pin, with merchant verification and Verified Merchant Program support.
Audience targeting (interests, keywords, lifestyles)
Layered targeting across interests, keywords, demographics and lifestyle audiences — plus actalike modeling on your highest-intent savers and converters.
Pinterest Tag + Conversions API
Full Pinterest Tag implementation paired with server-side Conversions API — verified events, deduplication and clean attribution for the iOS-restricted measurement era.
Conversion campaigns + Performance+
Performance+ automation deployed where it outperforms manual setups — and structured manual segmentation where it does not. Bid strategies tuned to your real margins, not vanity saves.
Seasonal trend planning
Pinterest Predicts and Trends data baked into a 90-day planning calendar — weddings, holidays, back-to-school, home refresh — so creative is live before searches peak, not after.
Where we run
Pinterest
What we do
Campaign Strategy Creative Production Pixel & Tracking Bid & Budget Optimization Reporting & Insights

Visual discovery engine

High-intent visual discovery

Plan 90 days ahead — Pinterest is where buying decisions begin.

Shop Save

Autumn capsule

4.2k saves

Autumn capsule 4.2k
Save

Cosy interiors

1.8k saves

Cosy interiors 1.8k
Save

Garden weekend

6.7k saves

Garden weekend 6.7k
Shop Save

Travel essentials

2.3k saves

Travel essentials 2.3k
Save

Wedding florals

12k saves

Wedding florals 12k
Shop Save

Brunch table

3.1k saves

Brunch table 3.1k
Shop Save

Skincare ritual

8.4k saves

Skincare ritual 8.4k
Save

Coastal palette

950 saves

Coastal palette 950
Shop Save

Holiday gifting

15k saves

Holiday gifting 15k
Save

Smoothie recipes

2.7k saves

Smoothie recipes 2.7k
Shop Save

Workspace edit

5.6k saves

Workspace edit 5.6k
Save

Bridesmaid looks

4.9k saves

Bridesmaid looks 4.9k

Seasonal planning runway

We brief campaigns one quarter early — pinners save now and buy later.

  1. Q1 Jan – Mar

    Wedding season

    • Bridal
    • Florals
    • Venues
  2. Q2 Apr – Jun

    Spring fashion

    • Outfits
    • Travel
    • Garden
  3. Q3 Jul – Sep

    Back to school

    • Dorm
    • Stationery
    • Lunchbox
  4. Q4 Oct – Dec

    Holiday gifting

    • Gifts
    • Decor
    • Recipes

Pinterest Ads outcomes

What you can unlock with FollowersYA

Top-of-funnel demand creation

Reach high-intent planners early — Pinterest is where buyers discover ideas weeks or months before they purchase. We build awareness that compounds into consideration.

Catalog-driven conversions

Shopping ads, dynamic retargeting and collection ads optimized for purchases and add-to-carts — measured against your real margins, not vanity saves or impressions.

Long-tail planning influence

Pinterest decisions stretch over 90+ days. We capture your category at the planning stage so when the buyer is finally ready, your brand is already in their boards.

Transparent, performance-aligned pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your growth, not our invoice.

Pinterest Ads Management

Full-funnel Pinterest Ads management — strategy, Tag + Conversions API, creative production, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Pinterest directly to your account; you keep 100% control of media budget.

Spend tiers & % rate

  • 20%
    Starter — under 5K monthly spend
    Single funnel, prospecting + retargeting, weekly creative iteration.
  • 18%
    Growth — 5K to 25K monthly spend
    Multi-objective campaigns, lookalike testing, dedicated creative cycle.
  • 15%
    Scale — 25K to 100K monthly spend
    Advantage+ + manual segmentation, weekly strategy calls, multivariate testing.
  • 12%
    Enterprise — 100K+ monthly spend
    Dedicated strategist, custom creative pod, server-side tracking audits, custom SLAs.

Base management fee

Starting from 999 USD/mo

+ 12-20% of monthly ad spend

Request audit

Ad spend invoiced by Pinterest directly. Management fee invoiced monthly with full reporting.

5 out of 5 stars

“Pinterest was an afterthought for us until FollowersYA. In six months it became our second-largest acquisition channel — and the cheapest CPA in the entire DTC fashion stack.” — Head of Growth, DTC fashion brand
“Our home decor catalog has 4,000 SKUs. They got Shopping ads live in week one, Verified Merchant approved by week three, and 3.2x ROAS on dynamic retargeting by week six.” — Ecommerce Director, home & decor retailer
“We sell wedding stationery — extremely seasonal, extremely visual. The 90-day planning calendar against Pinterest Predicts data is the reason we beat last year by 180% on bookings.” — Founder, wedding stationery studio
“Clean beauty brand here. Idea Pins drove discovery, Standard Pins drove saves, Shopping ads drove the conversion. Three formats, one funnel — they orchestrated all of it.” — CMO, clean beauty DTC brand
“Our spring catalog campaign hit 5.4x ROAS on Pinterest — higher than Meta and Google combined. Catalog feed work + actalike audiences from our top 1% of customers did the heavy lifting.” — Brand Manager, lifestyle apparel retailer
“Conversions API setup was the cleanest we have seen. After iOS, our reporting was a mess — they rebuilt server-side tracking and we trust the numbers again.” — Head of Performance, beauty marketplace
“Best agency relationship we have had on Pinterest. They actually understand the platform is a planning tool, not a social feed — and they build creative accordingly.” — Marketing Director, premium home goods brand
“Pinterest was an afterthought for us until FollowersYA. In six months it became our second-largest acquisition channel — and the cheapest CPA in the entire DTC fashion stack.” — Head of Growth, DTC fashion brand
“Our home decor catalog has 4,000 SKUs. They got Shopping ads live in week one, Verified Merchant approved by week three, and 3.2x ROAS on dynamic retargeting by week six.” — Ecommerce Director, home & decor retailer
“We sell wedding stationery — extremely seasonal, extremely visual. The 90-day planning calendar against Pinterest Predicts data is the reason we beat last year by 180% on bookings.” — Founder, wedding stationery studio
“Clean beauty brand here. Idea Pins drove discovery, Standard Pins drove saves, Shopping ads drove the conversion. Three formats, one funnel — they orchestrated all of it.” — CMO, clean beauty DTC brand
“Our spring catalog campaign hit 5.4x ROAS on Pinterest — higher than Meta and Google combined. Catalog feed work + actalike audiences from our top 1% of customers did the heavy lifting.” — Brand Manager, lifestyle apparel retailer
“Conversions API setup was the cleanest we have seen. After iOS, our reporting was a mess — they rebuilt server-side tracking and we trust the numbers again.” — Head of Performance, beauty marketplace
“Best agency relationship we have had on Pinterest. They actually understand the platform is a planning tool, not a social feed — and they build creative accordingly.” — Marketing Director, premium home goods brand

Frequently asked questions

What is the minimum monthly ad spend you recommend on Pinterest Ads?

We recommend a minimum of 1,500 USD/month in ad spend on Pinterest. Below that threshold, conversion campaigns struggle to gather enough signal — Pinterest decision cycles are longer than Meta or Google, so the algorithm needs more spend depth to learn reliably.

Pinterest is seasonal — how do you handle the 90-day planning lead time?

Pinterest users plan months in advance — weddings, holidays, home refreshes, back-to-school. We build a 90-day rolling content calendar against Pinterest Predicts and Trends data, launching creative roughly 60-90 days before peak search demand so your Pins are ranking and saved when intent peaks.

How do you set up Pinterest Shopping ads from our product catalog?

We ingest your product feed via Shopify, WooCommerce or direct CSV/XML, complete the Verified Merchant Program application, group SKUs into product groups by margin and seasonality, and launch Shopping ads with dynamic retargeting layered on top — typically live within week one of onboarding.

What attribution windows does Pinterest use, and do you own the data?

Pinterest defaults to 30-day click and 1-day view, but we configure windows up to 60-day click for considered purchases — Pinterest decisions are slow. Every asset (ad account, Tag, catalog feed, audiences, creative) lives in your Pinterest Business account under your ownership. We work as admins, never as owners.

Let's talk about your campaigns

Tell us about your goals, current ad spend and target audience — we respond within one business day with a free account audit and proposal.

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Free account audit included
Reply time
Reply within 1 business day — usually sooner.
Email
Onboarding
Pinterest Tag audit + first campaign launched within week one.

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