“We replaced our entire ad copy with one sentence. Sales went up 41%.”
Issue 04 · The Copy Edit
Copywriting
Words decide whether the scroll stops. followersya writes social copy that earns attention and conversions, hooks, captions, threads, ad scripts and long-form posts grounded in your brand voice.
“ Words decide whether the scroll stops.
“ A documented voice is a hiring asset, not a brand asset.
“ The cheapest performance lift is a better hook.
Sample tests
Three variants. One winner. Documented.
Every cycle ships hook, headline and CTA variants. Winners get scaled, losers get retired, your copy compounds in performance month over month.
“Why your last campaign got skipped, and what to write instead.”
“Three words our top customers always use. We never wrote them down. Here they are.”
The framework
A voice you can hand to a new writer on day one
We codify your voice on four axes, vocabulary, cadence, what you do and don’t say, so every writer on the team produces copy that reads as one consistent person.
Plain ⇄ Poetic
◯,●,,◯
Crisp lines, surprising verbs. We earn the metaphor, we don’t lean on it.
Cool ⇄ Warm
◯,,●,◯
Warm but not chummy. Talks to a smart adult, not a buddy.
Serious ⇄ Playful
◯,●,,◯
Playful when stakes are low. Plain when stakes are high.
Reverent ⇄ Irreverent
◯,,●,◯
Names what is broken. Doesn’t pretend the category is sacred.
Per monthly cycle
-
24
Hooks
per cycle
-
40
Captions
per cycle
-
8
Threads
per cycle
-
4
Long-form
per cycle
-
60
Ad copy
per cycle
-
12
Scripts
per cycle
Clear, no-surprise pricing
A flat monthly retainer covers brand voice work, ongoing copy production and testing, no per-caption pricing, no per-word billing.
Copywriting Retainer
Senior copywriter plus production team writing your social copy across organic, paid, video and long-form formats, every month.
What's included
- Brand voice & tone framework
- Captions & social posts
- Threads & long-form posts
- Short-form video scripts
- Ad copy variants & headlines
- Hook & CTA testing
- Multilingual localization
- Monthly performance review
Frequently asked questions
Will the copy still sound like us?
Yes, that’s the whole point. We start with a discovery process, audit your existing top-performing posts and document a voice framework before we write anything.
Do you write for video and ads too, or just captions?
Both. Short-form video scripts, ad primary text, headlines and CTAs are core deliverables.
How does multilingual copywriting work?
Native writers in each target language, not machine translation. We localize tone, references and CTAs per market.
How do you measure good copy?
Hook performance, CTR, save and share rates for organic, conversion rate on direct-response copy. Every cycle reports against last cycle.
Tell us what needs writing
Brand, channels, current top-performing post, and what is not working. We respond within one business day.
Message Sent!
Thank you for contacting us. Our team has received your message and will get back to you as soon as possible via email.
Error Occurred
- Reply time
- Reply within 1 business day, usually sooner.
- Onboarding
- Kickoff call + audit within week one.