Campaign Strategy
Turn fuzzy goals into a sequence you can ship. FollowersYA designs end-to-end social campaigns — discovery, positioning, channel mix, phased rollout and a KPI framework — so launches build momentum instead of peaking on day one.
- Average uplift
- 3.4×
- campaign vs. always-on
- Time to ship
- 6 wks
- discovery → live
- Channels
- 2–6
- per campaign
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Phase 01
Weeks 1–2
Discovery
Audience, market, brand truth.
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Phase 02
Weeks 3–4
Positioning
One sharp idea, every channel.
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Phase 03
Weeks 5–6
Plan
Channel mix, phasing, briefs.
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Phase 04
Weeks 7+
Run & Optimize
Ship, read, reallocate, scale.
The build
Six weeks from kickoff to live campaign
No mystery process. Each phase has explicit inputs, outputs and a working session — so your team always knows what is happening, when, and what they need to bring.
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Phase 01 · Weeks 1–2
Discovery
Audience, market, brand truth.
- Audience segments & ICPs
- Competitive teardown
- Channel benchmark report
- Insight & opportunity map
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Phase 02 · Weeks 3–4
Positioning
One sharp idea, every channel.
- Campaign idea & key message
- Hook hierarchy & talk tracks
- Tone-of-voice spec
- Naming, hashtag & visual cues
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Phase 03 · Weeks 5–6
Plan
Channel mix, phasing, briefs.
- Channel mix & funnel roles
- Phased rollout calendar
- Creative briefs per channel
- KPI framework & guardrails
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Phase 04 · Weeks 7+
Run & Optimize
Ship, read, reallocate, scale.
- Weekly optimization calls
- Creative rotation rules
- Budget shift recommendations
- Post-campaign read-out
Measurement
Success defined before launch — not rationalized after
Every campaign ships with phase-specific KPIs and pre-set benchmarks. We tell you which numbers we expect to move, by when, and what the diagnostic metrics are when something does not.
Awareness
- Net new reach
- View-through rate
- Branded search lift
Consideration
- Engagement rate
- Site visit lift
- Email & DM capture
Conversion
- CPA & ROAS
- Pipeline contribution
- Repeat purchase rate
The brief
Every asset starts the same way
A one-line slack brief is how campaigns drift. Ours follow a fixed anatomy so every creator, agency and in-house team executes against the same target.
Get a sample brief- Objective
- What this asset must do for the campaign — phase, channel, KPI.
- Audience
- Segment, mindset, where they are in the funnel.
- Hook
- First three seconds. Tested formula or new candidate.
- Message
- One key takeaway. Supporting points. What we do not say.
- Format
- Aspect ratio, length, native cues per platform.
- CTA
- Single action. Tracked link. Success metric.
Clear, no-surprise pricing
A flat monthly retainer covers strategy work, channel planning, briefing and ongoing optimization — billed monthly, rolling, cancel anytime.
Campaign Strategy Retainer
Senior strategist plus planning team running discovery, positioning, channel mix, briefs and post-launch reads on every campaign you ship.
What's included
- Audience & competitor research
- Positioning & message framework
- Channel mix & funnel plan
- Campaign roadmap & phasing
- Creative & content briefs
- KPI framework & dashboards
- Weekly optimization calls
- Post-campaign read-out
Frequently asked questions
What does a campaign strategy engagement actually deliver?
A documented strategy: audience definition, positioning, message hierarchy, channel mix, phased rollout calendar, creative briefs and a KPI framework — plus weekly optimization once the campaign is live.
Do you handle execution too, or strategy only?
Strategy is the focus. We brief and direct the teams executing — your in-house creators, your agency or our content and community management retainers — and own the overall plan and measurement.
How long does a campaign strategy take to put together?
Discovery and positioning typically take two to three weeks, then we move into ongoing campaign-by-campaign planning. Most clients keep us on a rolling retainer so each new campaign starts faster than the last.
How do you measure campaign success?
Each campaign has phase-specific KPIs — reach and resonance early on, traffic and consideration mid-campaign, conversion and retention later. We pre-set benchmarks so success is defined before launch, not rationalized after.
Brief us on your next campaign
Tell us the launch, the goal and the deadline. We respond within one business day with a discovery call.
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Thank you for contacting us. Our team has received your message and will get back to you as soon as possible via email.
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- Reply time
- Reply within 1 business day — usually sooner.
- Onboarding
- Kickoff call + audit within week one.