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Meta Performance Partner

Facebook Ads

Performance-driven Facebook and Instagram advertising that scales profitably. FollowersYA manages every layer of your Meta Ads stack — pixel setup, audience strategy, creative testing and bid optimization — so every dollar of ad spend works harder than the last.

Avg ROAS lift
+38%
Pixel + CAPI
Dual
Live audits
24/7
Ads Manager
Síðustu 30 dagar

ROAS

4.82x +18.4%

Eyða

$ 24,318

Apr 06 Apr 16 Apr 26 May 06

CPM

$ 6.42

CTR

2.71%

Freq.

1.8

Audience architecture

Three audience layers, one funnel

Cold prospecting, Meta-modelled lookalikes, and pixel-warmed retargeting overlap to move strangers into customers — without burning out a single segment.

Core Cold · Interests
Lookalikes Modelled twins
Pixel · CAPI Retargeting
Conversion zone All three overlap → buyers
  • Core Audiences

    Cold

    Detailed targeting on demographics, interests, and behaviors to seed the funnel with fresh prospects.

  • Lookalike Audiences

    1%–10%

    Meta models statistical twins of your buyers and high-LTV customers — scale that punches above interest targeting.

  • Retargeting

    Warm

    Pixel and Conversions API signals re-engage cart abandoners, video viewers, and page engagers with the right next-step creative.

Keyrt af Meta Pixel Conversions API Custom Audiences

Every Meta placement, optimized end-to-end

We run campaigns across Feed, Stories, Reels, Marketplace, Messenger and the Audience Network — with creative tailored to each placement and bids tuned to where conversions actually happen.

Feed
Reels
Stories
Marketplace
Messenger
Audience Network

Við hverju má búast frá FollowersYA

Audience targeting & lookalikes
Granular targeting by demographics, behaviors and interests, plus lookalike audiences modeled on your highest-value customers — so every dollar reaches the right buyer.
Pixel & Conversions API setup
Full Meta Pixel + server-side Conversions API implementation with verified events, deduplication and iOS 14.5+ aggregated event measurement compliance.
Advantage+ campaign automation
We deploy Advantage+ Shopping and Audience features where they outperform manual setups — and override them with structured testing where they do not.
Catalog & dynamic product ads
Catalog feeds, dynamic product ads and retargeting that surface the exact items each shopper viewed, abandoned or browsed — directly inside Feed, Reels and Stories.
Retargeting & exclusion stacks
Layered retargeting funnels — site visitors, video viewers, Instagram engagers, customer lists — with exclusion logic that prevents wasted spend on existing buyers.
Creative testing & iteration
Structured A/B and multivariate creative tests across hooks, formats and angles — winners scale, losers retire weekly. Production-ready ad concepts each month.
Where we run
Facebook Instagram
Hvað við gerum
Herferðarstefna Creative Production Pixel & Tracking Bid & Budget Optimization Reporting & Insights

Facebook Ads outcomes

What you can unlock with FollowersYA

Conversions & ROAS

Optimized for purchases, sign-ups and revenue — measured against your real-world margins, not vanity click metrics.

Qualified lead generation

Instant Forms, on-site lead capture and CRM-integrated funnels that fill your pipeline with leads sales actually wants to call.

Awareness at efficient CPM

Reach campaigns built for share-of-voice without paying premium prices — the right frequency, the right placements, the right creative.

Transparent, performance-aligned pricing

A flat monthly management fee plus a percentage of media spend that decreases as you scale. The more you spend, the lower the rate — incentives stay aligned with your growth, not our invoice.

Facebook Ads Management

Full-funnel Meta Ads management — strategy, pixel, creative, bidding and reporting. Monthly, rolling, cancel anytime. Ad spend billed by Meta directly to your account; you keep 100% control of media budget.

Spend tiers & % rate

  • 20%
    Starter — under 5K monthly spend
    Single funnel, prospecting + retargeting, weekly creative iteration.
  • 18%
    Growth — 5K to 25K monthly spend
    Multi-objective campaigns, lookalike testing, dedicated creative cycle.
  • 15%
    Scale — 25K to 100K monthly spend
    Advantage+ + manual segmentation, weekly strategy calls, multivariate testing.
  • 12%
    Enterprise — 100K+ monthly spend
    Dedicated strategist, custom creative pod, server-side tracking audits, custom SLAs.

Base management fee

Starting from 999 USD/á

+ 12-20% of monthly ad spend

Request audit

Ad spend invoiced by Meta directly. Management fee invoiced monthly with full reporting.

5 af 5 stjörnum

“Pixel rebuild + creative testing pipeline did most of the heavy lifting — and the team kept us in the loop every step of the way.” — Head of Growth, DTC skincare brand
“Our iOS 14 measurement work alone paid for itself many times over once Conversions API was wired up properly.” — CMO, B2B SaaS-fyrirtæki
“We scaled monthly spend without ROAS deteriorating — that almost never happens. Creative iteration cadence is the real moat.” — Stofnandi, boutique fitness-keðja
“Catalog ads + dynamic retargeting recovered carts that used to slip through. Single biggest revenue lift we have seen in two years.” — Ecommerce Director, food delivery app
“Previous agency burned spend on broad audiences. FollowersYA tightened structure, layered exclusions and recovered budget within month two.” — Vörumerkjastjóri, tískuverzlun
“Conversions API setup was flawless. We finally trust our reporting again — and the algorithm finally has data it can actually optimize against.” — Head of Performance, media startup
“Best agency relationship we have had on Meta. Transparent reporting, weekly creative drops, no padding the invoice with fake hours.” — Marketing Director, consumer goods brand
“Pixel rebuild + creative testing pipeline did most of the heavy lifting — and the team kept us in the loop every step of the way.” — Head of Growth, DTC skincare brand
“Our iOS 14 measurement work alone paid for itself many times over once Conversions API was wired up properly.” — CMO, B2B SaaS-fyrirtæki
“We scaled monthly spend without ROAS deteriorating — that almost never happens. Creative iteration cadence is the real moat.” — Stofnandi, boutique fitness-keðja
“Catalog ads + dynamic retargeting recovered carts that used to slip through. Single biggest revenue lift we have seen in two years.” — Ecommerce Director, food delivery app
“Previous agency burned spend on broad audiences. FollowersYA tightened structure, layered exclusions and recovered budget within month two.” — Vörumerkjastjóri, tískuverzlun
“Conversions API setup was flawless. We finally trust our reporting again — and the algorithm finally has data it can actually optimize against.” — Head of Performance, media startup
“Best agency relationship we have had on Meta. Transparent reporting, weekly creative drops, no padding the invoice with fake hours.” — Marketing Director, consumer goods brand

Algengar spurningar

What is the minimum monthly ad spend you recommend on Facebook Ads?

We recommend a minimum of 1,500 USD/month in ad spend to gather statistically meaningful data and reach the algorithm exit-from-learning threshold of 50 conversions per ad set per week. Below that, performance is too noisy to optimize reliably.

How do you charge — flat fee or percentage of ad spend?

Both. We charge a base monthly management fee plus a percentage of your media spend that decreases as your spend scales — that way our incentives align with your growth, not your invoice.

How long until we see results?

Pixel data needs 7-14 days to populate, and the Meta algorithm requires roughly two weeks per ad set to exit the learning phase. Most accounts see meaningful CPA improvements between weeks 4 and 8 — and compounding gains from month three onward as creative iteration kicks in.

Do we own the ad account, pixel and creative?

Yes — every asset lives in your Business Manager under your ownership. We work as admins, never as owners. If you ever leave, you keep the account, the pixel data, the audiences and the creative library.

Let's talk about your campaigns

Tell us about your goals, current ad spend and target audience — we respond within one business day with a free account audit and proposal.

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Með því að senda inn þessa innskráningu samþykki ég friðhelgi einkalífs.

Free account audit included
Svarfrestur
Svarað innan 1 virks dags — venjulega fyrr.
Kynning
Pixel audit + first campaign launched within week one.